House of Bō Perfumes: A Complete Guide to Every Fragrance (2026)

House of Bō is a Miami niche fragrance house founded in 2021 by Bernardo Möller — a real-estate agent turned perfume obsessive with a 500-bottle collection — and his partner Giancarlo Perez, a neurosurgeon fascinated by how scent ties to memory. The house draws on Möller's Latin heritage and works with major industry perfumers, wrapping serious juice in minimalist bottles. We stock all twelve House of Bō parfums at Redolia, each $250, and this guide covers the standouts with their real notes and how the range fits together.

Every note list below is from the published pyramid; where only the house's own character description exists, we say so rather than invent a pyramid.

The story of House of Bō

The origin is unusual. Möller started collecting fragrance at 13 and built a career in real estate while his collection grew past 500 scents. When the pandemic hit and his father died of COVID, he pivoted to perfumery — his father's belief in following your passion the deciding push. Perez, a neurosurgeon, brought the scent-and-memory angle. The house launched October 1, 2021, out of Miami.

What makes it worth knowing beyond the story is the roster. House of Bō hires established perfumers — Laurent Le Guernec and Carlos Benaïm among them — so the compositions punch above what a young indie usually delivers. The style is contemporary and clean-lined, with a Latin-American thread running through the naming and inspiration. What surprised us with the testers is the range: aquatics, gourmands, woody-ouds and chypres all sit side by side at one price.

Every House of Bō fragrance we carry, explained

House of Bō Infinitoud

Infinitoud ($250), by Carlos Benaïm, is the woody-spicy oud and one of the most distinctive. Peyote, myrrh and vetiver up top; cedar, black pepper and patchouli in the heart; incense, agarwood (oud) and gurjan balsam at the base. It's a smoky, resinous, desert-dry oud — more incense-and-woods than sweet. Cold weather, for anyone who wants a modern, refined oud rather than a traditional Arabian one.

House of Bō El Sireno

El Sireno ($250), by Laurent Le Guernec, is the aromatic-aquatic — "the merman." Banana leaf, laminaria (seaweed) and lavender up top; ylang-ylang, tuberose and magnolia in the heart; oakmoss, sandalwood and mastic at the base. It's a green, salty-floral marine scent — coastal but with real floral body, not a generic aquatic. Spring and summer, and the most wearable warm-weather pick.

House of Bō Bombón

Bombón ($250) is the gourmand — by the house's description, provocative florals glazed in sugary green facets and soaked in XO cognac. We're characterizing it that way rather than listing a full pyramid, since the detailed notes aren't consistently published. Expect a boozy, sweet-floral gourmand. For evening and anyone who wants sweetness with an adult, cognac edge.

House of Bō Casa Blanca

Casa Blanca ($250) is the woody-fruity — the house frames it as smoky, impeccable, with coastal Mediterranean sophistication. Again we're going by documented character rather than an invented pyramid. A polished, slightly smoky woody-fruit for versatile wear. Autumn into spring.

The rest of the range, by style

Rounding out the twelve: on the fresh side, Agua de Santos (citrus-aromatic) and Oro Verde (aromatic). The florals: Ave Maria, La Mar and Rosario. A woody in Cosmos, a chypre in Espiritu, and a fruity in Xuxu. We're listing these by documented family; test in person for the specifics. At a flat $250, the choice across the line is about style, not price.

House of Bō comparison table

Which House of Bō fragrance should you choose?

Start with El Sireno if you want a wearable, distinctive aquatic-floral, or Infinitoud if you want a modern smoky oud. Go to Bombón for a boozy gourmand or Casa Blanca for a polished smoky woody-fruit. Explore the florals (Ave Maria, La Mar, Rosario) or fresh options (Agua de Santos, Oro Verde) if those are your lane. Since everything is $250, let the style — not the budget — decide, and test the ones whose family matches what you already love.

Frequently asked questions

Who founded House of Bō? Bernardo Möller, a former real-estate agent and lifelong fragrance collector, and his partner Giancarlo Perez, a neurosurgeon. They launched the Miami-based house in October 2021.

Is House of Bō worth it? At $250 for parfum concentration composed by established perfumers (Carlos Benaïm, Laurent Le Guernec), it's mid-to-upper niche pricing with genuine quality behind it. For the craft and the distinctive style, many buyers say yes.

What is the best House of Bō fragrance? Infinitoud (smoky modern oud) and El Sireno (green aquatic-floral) are the most acclaimed and distinctive. Which is "best" depends on whether you want warm-and-woody or fresh.

Where is House of Bō made? The house is based in Miami and draws on founder Bernardo Möller's Latin heritage, working with international perfumers. It launched in 2021.

Are House of Bō fragrances unisex? Yes. The house designs gender-neutral scents, and all twelve are listed for women and men.

Do House of Bō perfumes last long? As parfum-concentration fragrances they generally perform well. The woody and oud scents (Infinitoud, Casa Blanca) last longest; the fresh aquatic (El Sireno) is lighter, as aquatics tend to be.

What does House of Bō Infinitoud smell like? A smoky, resinous, desert-dry oud: peyote, myrrh and vetiver up top, cedar and black pepper in the middle, incense, oud and gurjan balsam underneath. Modern and refined rather than traditional Arabian oud.

Browse the full range on our House of Bō collection page, read more house guides in the Redolia Journal, or come test them at our boutique at 92 West Main St, Somerville, NJ. Questions? Email info@redolia.com.