House of Bō La Mar Parfum

What it smells like

La Mar is House of Bō’s best-seller and cult favourite — a sultry, milky marine floral. It opens with fresh sea-salt notes, creamy gardenia and a lift of pink pepper, glistening with solar energy.

The heart is a lush white bouquet of Indian tuberose and jasmine Sambac warmed by spicy ginger. The base is irresistibly creamy, with coconut, almond milk and soft olibanum. It is a sun-warmed, milky-floral aquatic — effortlessly sensual and radiant, like skin after a day at the beach.

Who made it

This parfum was composed by the acclaimed perfumer Rodrigo Flores-Roux, one of the celebrated noses House of Bō collaborates with. Working to the house’s brief of tropical, Latin-inflected luxury, Rodrigo balances fine materials with bold, artistic character.

Who it’s for

For lovers of creamy, milky white florals and beachy marine scents. Largely feminine-leaning but a genuine unisex crowd-pleaser.

When to wear it

At its best in spring and summer and from day into evening, ideal for warm weather, holidays and sun-drenched days.

About the house

House of Bō is an independent luxury perfume house from Miami, founded by Bernardo Möller and Giancarlo Perez. Built on the idea of “fragrances from Miami, for the world,” the house channels the city’s tropical, Latin sensuality and collaborates with some of the world’s most celebrated perfumers to create bold, artistic parfums in collectible sculptural bottles. Offered here at Redolia Perfumery as a full bottle in 40 ml and 75 ml.