{"product_id":"initio-parfums-prives-oud-for-greatness-eau-de-parfum","title":"Initio Parfums Privés Oud for Greatness Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Oud for Greatness is a spicy oud fragrance, and the scent the house is best known for. It leads the Black Gold Project collection and is one of the best-known modern oud perfumes: clean, powerful and instantly recognisable.\u003c\/p\u003e\u003cp\u003eThe opening is saffron, nutmeg and lavender. Saffron has a dry, leathery, slightly metallic glow, nutmeg adds warm spice, and lavender brings an aromatic freshness that makes the first minutes feel bright rather than heavy.\u003c\/p\u003e\u003cp\u003eThe heart is oud, also called agarwood, the dark resinous wood at the centre of Middle Eastern perfumery. Here it is polished and smooth, woody and leathery, with none of the barnyard quality that natural oud can have. It is the reason this fragrance works so well as a first oud.\u003c\/p\u003e\u003cp\u003eThe base is patchouli and musk, earthy and warm, which gives the oud a long, clean trail. Fragrantica's community ranks warm spicy, fresh spicy and oud almost level as the leading accords, and rates it 4.23 out of 5 from more than 8,500 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Oud for Greatness. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eOud for Greatness is for people who want presence. Fragrantica lists it for women and men, and it is worn by both.\u003c\/p\u003e\u003cp\u003eIf you want to understand why oud became so popular in Western perfumery, start here. If you prefer quiet or sweet scents, it will be too assertive, and Oud for Grace is the softer, sweeter member of the family. It is a fragrance that people notice and ask about, which is a large part of its appeal.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eFragrantica voters place it in winter and fall, and night scores twice as high as day. Cool air suits the spices and the oud.\u003c\/p\u003e\u003cp\u003eWear it for evenings, formal events and occasions when you want to make an impression. Parfumo's community rates both projection and longevity as above average, so one or two sprays are enough, and more is rarely a good idea indoors.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660879200572,"sku":"3701415901377","price":435.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-oud-for-greatness-eau-de-parfum-white-1.jpg?v=1791929117","url":"https:\/\/redolia.com\/products\/initio-parfums-prives-oud-for-greatness-eau-de-parfum","provider":"Redolia Perfumery","version":"1.0","type":"link"}