{"title":"Initio Parfums Privés","description":"\u003cp\u003e\u003cstrong\u003eInitio Parfums Privés is a French house launched in 2015 on the idea of “functional perfumery” — fragrances composed to act on mood and confidence, not only to smell good.\u003c\/strong\u003e Its range is built from high doses of a few assertive materials, most famously oud, and it is one of the strongest-projecting lines in modern niche perfumery. Redolia Perfumery carries 17 Initio fragrances at our Somerville, New Jersey boutique, all in 90 ml, priced from $410 to $435.\u003c\/p\u003e\n\n\u003ch2\u003eWho makes Initio Parfums Privés\u003c\/h2\u003e\n\u003cp\u003eInitio launched in 2015 and describes itself as a pioneer in functional fragrance, pairing traditional perfumery with materials it says are chosen for their effect on the wearer. It is a French olfactory label and is owned by Advent International. The range is organised into four collections — \u003cstrong\u003eCarnal Blends\u003c\/strong\u003e, \u003cstrong\u003eHedonist\u003c\/strong\u003e, \u003cstrong\u003eThe Black Gold Project\u003c\/strong\u003e and \u003cstrong\u003eThe Absolutes\u003c\/strong\u003e — which the house intends to be worn alone or layered over one another.\u003c\/p\u003e\n\u003cp\u003eEstablished perfumers compose for the house. Among the fragrances we carry, \u003ca href=\"\/collections\/alberto-morillas\"\u003eAlberto Morillas\u003c\/a\u003e composed Blessed Baraka, Alexandra Kosinski composed Absolute Aphrodisiac, and \u003ca href=\"\/collections\/maurice-roucel\"\u003eMaurice Roucel\u003c\/a\u003e worked with \u003ca href=\"\/collections\/pierre-constantin-gueros\"\u003ePierre-Constantin Guéros\u003c\/a\u003e on Addictive Vibration.\u003c\/p\u003e\n\u003cp\u003eOne honest note on the marketing, since it is the first thing people ask about. Initio's materials and the mood language around them are a positioning concept and a well-made one; they are not a demonstrated pharmacological effect, and nothing in the line will do anything to anyone but you. Buy these because they smell remarkable and last, not because of a claim about anyone else's behaviour.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Initio smells like\u003c\/h2\u003e\n\u003cp\u003eDense, dark and sweet, with very little of the airy top-note stage other houses open with. Most of the range puts you straight into the heart: oud, saffron, vanilla, musk, amber and resins at concentrations that read almost syrupy in the first ten minutes before they settle. Longevity is the house's strongest suit — a daytime application is often still clearly present the next morning, and the Extraits more so.\u003c\/p\u003e\n\u003cp\u003eAcross our 17 the centre of gravity is amber and woods. The Oud quartet — Oud for Greatness, Oud for Greatness Neo, Oud for Happiness and Oud for Grace — is the house at its most recognisable: real oud character softened with lavender, patchouli and sweetness rather than the medicinal, barnyard oud of traditional Middle Eastern perfumery. Around them sit the sweeter, more gourmand readings (Sugar Blast, Narcotic Delight, Addictive Vibration, Lift Me Up), the musks (Musk Therapy, Power Self), the spiced ambers (Absolute Aphrodisiac, Blessed Baraka, Paragon, Can't Get Enough) and two outliers in Wild Rush, an aromatic fougere, and Rehab, a drier woody-aromatic.\u003c\/p\u003e\n\n\u003ch2\u003eThe Initio fragrances we carry\u003c\/h2\u003e\n\u003cp\u003eAll 90 ml. The house uses both Eau de Parfum and Extrait de Parfum; the Extraits here are the denser, longer-wearing versions, not lighter flankers.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOud for Greatness\u003c\/strong\u003e — $435. Oud, lavender and patchouli; the house signature and the one to smell first.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOud for Greatness Neo\u003c\/strong\u003e — aromatic spicy, $435. \u003cstrong\u003eOud for Happiness\u003c\/strong\u003e — woody spicy, $435. \u003cstrong\u003eOud for Grace\u003c\/strong\u003e — amber woody, $435.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsolute Aphrodisiac\u003c\/strong\u003e — amber spicy, $410. \u003cstrong\u003eBlessed Baraka\u003c\/strong\u003e — amber, $410. \u003cstrong\u003eAddictive Vibration\u003c\/strong\u003e — floral, $410.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAtomic Rose\u003c\/strong\u003e — amber floral, $420. \u003cstrong\u003eNarcotic Delight\u003c\/strong\u003e — amber vanilla, $420. \u003cstrong\u003eSugar Blast\u003c\/strong\u003e — amber vanilla, $420.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan't Get Enough\u003c\/strong\u003e — woody spicy, $420. \u003cstrong\u003eWild Rush\u003c\/strong\u003e — aromatic fougere, $420.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift Me Up\u003c\/strong\u003e — amber floral Extrait, $430. \u003cstrong\u003eMusk Therapy\u003c\/strong\u003e — woody floral musk Extrait, $430. \u003cstrong\u003ePower Self\u003c\/strong\u003e — floral woody musk Extrait, $430. \u003cstrong\u003eParagon\u003c\/strong\u003e — woody spicy Extrait, $430. \u003cstrong\u003eRehab\u003c\/strong\u003e — woody aromatic Extrait, $430.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to choose an Initio perfume\u003c\/h2\u003e\n\u003cp\u003eDecide first whether you want the oud or not, because it divides the line. If you do, Oud for Greatness is the reference and the rest of the quartet are variations on it: Neo is greener and more aromatic, Happiness warmer and spicier, Grace softer and more amber. If oud is not for you, the musks are the easiest entry — Musk Therapy and Power Self are the two in this range you could wear to an office without clearing it.\u003c\/p\u003e\n\u003cp\u003eFor evening and cold weather, the sweeter side of the house works well: Narcotic Delight and Sugar Blast are frankly gourmand, Atomic Rose puts a rose over the amber. Absolute Aphrodisiac and Blessed Baraka sit in between, spiced and resinous. Wild Rush is the one summer-capable fragrance in our Initio range.\u003c\/p\u003e\n\u003cp\u003eWhatever you pick, start with one spray. These are among the most concentrated fragrances we stock, and the most common mistake with Initio is applying it like a designer eau de toilette.\u003c\/p\u003e\n\n\u003ch2\u003eTry Initio at our Somerville scent bar\u003c\/h2\u003e\n\u003cp\u003eWe keep Initio at the boutique rather than shipping it, so the full range is on the scent bar at 92 West Main Street in Somerville, New Jersey. This is a house that genuinely needs to be tried on skin: the opening ten minutes of most of the line are not representative of what you will be wearing an hour later, and paper strips flatter them in a way that leads to expensive mistakes. Come in, wear one, and let it develop.\u003c\/p\u003e\n\n\u003ch2\u003eInitio questions we hear\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs the oud real?\u003c\/strong\u003e Oud character in modern perfumery is usually a blend of natural oud and reconstructions, and Initio's is a polished, sweetened reading rather than the raw, animalic oud of traditional attars. If you have only met oud through Initio, a traditional oud will surprise you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I layer them?\u003c\/strong\u003e Yes — the house designs for it, and the Absolutes in particular are meant to be worn over other fragrances. Layer sparingly; both halves of the pair are already strong.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is it so expensive for 90 ml?\u003c\/strong\u003e Concentration and materials. On a per-wear basis Initio works out closer to its peers than the sticker suggests, because one spray goes where three of something else would.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEau de Parfum or Extrait?\u003c\/strong\u003e The Extraits are denser and last longer but lose some of the brightness. Try both on skin before deciding; they are not interchangeable.\u003c\/p\u003e","products":[{"product_id":"initio-parfums-prives-blessed-baraka-eau-de-parfum","title":"Initio Parfums Privés Blessed Baraka Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Blessed Baraka is a soft, powdery amber fragrance built on sandalwood and musk. It is part of The Absolutes, the house's founding collection, and it is the gentlest member of it: warm, creamy and close to the skin.\u003c\/p\u003e\u003cp\u003eFragrantica and Parfumo list five notes and no top, heart and base structure, which suits the way it wears. There is very little development. From the first minute you smell amber and vanilla, warm and slightly sweet, laid over creamy sandalwood.\u003c\/p\u003e\u003cp\u003eThe musk is what gives it character. It is the warm, skin-like kind, with a faint animalic undertone, and together with the white flowers it creates a powdery, almost cosmetic softness, like the inside of a cashmere scarf that has been worn. Baraka is an Arabic word for blessing, and the house presents the fragrance as a kind of protective aura.\u003c\/p\u003e\u003cp\u003eFragrantica's community ranks amber and powdery almost level as the leading accords, followed by woody and musky, and rates it 4.20 out of 5 from about 2,800 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eFragrantica credits Blessed Baraka to Alberto Morillas; Parfumo does not list a perfumer for it.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/collections\/alberto-morillas\"\u003eAlberto Morillas\u003c\/a\u003e is one of the most decorated perfumers alive, a master perfumer at Firmenich whose work includes Calvin Klein CK One, Giorgio Armani Acqua di Giò and Gucci Bloom. He is known above all for his handling of musks, which is exactly what this fragrance leans on.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eBlessed Baraka is for people who want a comforting, intimate scent rather than a statement. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you love sandalwood, soft ambers and musks that smell like clean warm skin, this is a beautiful example. If you want something bright or loud, look elsewhere in the range: Oud for Greatness has far more presence, and Musk Therapy is the fresher take on musk. It also layers well under sharper fragrances, adding warmth without changing their character.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eFragrantica voters place it in winter and fall, which score equally, and night scores twice as high as day. Amber and powder feel most natural in cool weather.\u003c\/p\u003e\u003cp\u003eWear it for quiet evenings, dates and time at home. Parfumo's community rates its longevity as above average. It stays close rather than filling a room, so it is also a safe choice where a strong fragrance would be unwelcome.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660872515900,"sku":"3701415901339","price":410.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-blessed-baraka-eau-de-parfum-white-1.jpg?v=1791928672"},{"product_id":"initio-parfums-prives-absolute-aphrodisiac-eau-de-parfum","title":"Initio Parfums Privés Absolute Aphrodisiac Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Absolute Aphrodisiac is a dark vanilla and leather fragrance. It belongs to The Absolutes, the house's first collection, and it is the most provocative of them: sweet, smoky and openly animalic.\u003c\/p\u003e\u003cp\u003eThe published note list is short, with no top, heart and base division: vanilla, amber, castoreum, leather, musk and white flowers. The vanilla arrives first, thick and warm, backed by amber.\u003c\/p\u003e\u003cp\u003eWhat makes it distinctive is what sits under the sweetness. Castoreum is a classic perfumery note with a leathery, smoky, slightly animal smell; it was once a natural material and is now recreated in the laboratory. Combined with leather and musk, it gives the vanilla a worn-leather, skin-like depth. A touch of white flowers adds a creamy brightness and keeps it from becoming heavy. The house says that every wearer has a personal Absolute, an instinct the fragrance is meant to awaken; whatever you make of that idea, the composition itself is a very well-built animalic vanilla.\u003c\/p\u003e\u003cp\u003eFragrantica's community ranks vanilla as the leading accord, followed by leather, amber, powdery, musky and animalic. It is rated 4.27 out of 5 from about 5,000 votes, the highest score among the three Absolutes we carry.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eFragrantica credits Absolute Aphrodisiac to Alexandra Kosinski; Parfumo does not list a perfumer for it.\u003c\/p\u003e\u003cp\u003eAlexandra Kosinski is the perfumer credited on Fragrantica.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eAbsolute Aphrodisiac is for people who like vanilla with an edge. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf sweet vanilla fragrances usually strike you as too innocent, this is the answer. If you dislike leather or animalic notes, it will be challenging, and Blessed Baraka is the softer alternative. It is a scent with a strong personality, so it is worth trying on skin, where the leather and vanilla settle into each other after the first few minutes.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eWinter and fall dominate the Fragrantica votes, and night scores more than twice as high as day. This is an evening fragrance for cold weather.\u003c\/p\u003e\u003cp\u003eWear it on a date, for a night out, or under a coat on a winter evening. It is dense and persistent, so one or two sprays are enough, and it is best kept away from offices and hot days.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660876284220,"sku":"3701415901346","price":410.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-absolute-aphrodisiac-eau-de-parfum-white-1.jpg?v=1791928700"},{"product_id":"initio-parfums-prives-atomic-rose-eau-de-parfum","title":"Initio Parfums Privés Atomic Rose Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Atomic Rose is a rich rose fragrance with vanilla and amber. It is part of The Carnal Blends, and it is one of the most admired modern rose perfumes: full and velvety, but bright enough to wear easily.\u003c\/p\u003e\u003cp\u003eThe opening is pink pepper and bergamot. Pink pepper is rosy and gently spicy rather than hot, so it lifts the rose instead of covering it, and the bergamot adds a brief citrus sparkle.\u003c\/p\u003e\u003cp\u003eThe heart is the whole point. Two roses are used together: Bulgarian rose, which is deep, honeyed and jam-like, and Turkish rose, which is fresher and slightly peppery. Egyptian jasmine gives the bouquet a creamy fullness, so the rose smells like a living flower with weight and warmth, not a thin rosewater.\u003c\/p\u003e\u003cp\u003eThe base is Madagascar vanilla and amber, soft and sweet, which makes the drydown smooth and a little powdery. Fragrantica's community ranks rose far ahead as the leading accord, followed by vanilla, soft spicy and citrus, and rates it 4.27 out of 5 from about 4,500 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Atomic Rose. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eAtomic Rose is for anyone who wants a serious rose perfume. Fragrantica lists it for women and men, and many men wear it, because the pepper and amber keep it from reading as conventionally pretty.\u003c\/p\u003e\u003cp\u003eIf you already know you love rose, this belongs on your shortlist. If you have found rose fragrances thin or old-fashioned, this may be the one that changes your mind. Can't Get Enough, from the same collection, takes rose in a sweeter direction with caramel.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eThe Fragrantica votes are almost flat across the year. Winter, fall and spring are level, summer is only a little behind, and day and night are nearly tied. Very few fragrances are this season-proof.\u003c\/p\u003e\u003cp\u003eWear it for dates, celebrations and evenings out, or simply as a signature. Parfumo's community rates both projection and longevity as above average, so start with two sprays.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660876841276,"sku":"3701415901421","price":420.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-atomic-rose-eau-de-parfum-white-1.jpg?v=1791928792"},{"product_id":"initio-parfums-prives-narcotic-delight-eau-de-parfum","title":"Initio Parfums Privés Narcotic Delight Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Narcotic Delight is a cherry, tobacco and vanilla fragrance with a boozy cognac heart. Released in 2024 as part of The Carnal Blends, it is a rich evening scent in the cherry-liqueur style that has become very popular in recent years.\u003c\/p\u003e\u003cp\u003eThe opening is cherry with pink and black pepper. The cherry is dark and plump, closer to a cherry preserved in liqueur than to candy, and the two peppers give it a dry, tingling edge.\u003c\/p\u003e\u003cp\u003eThe heart is cognac, hedione and rose. Cognac brings a warm, oaky, dried-fruit note that makes the cherry feel boozy. Hedione is a jasmine-like molecule that perfumers use to add radiance and air, and a little rose rounds out the fruit.\u003c\/p\u003e\u003cp\u003eThe base is tobacco, vanilla and tonka bean with cedar and patchouli. Tobacco and vanilla together are a classic pairing, sweet and slightly smoky, and the woods keep the drydown from becoming syrupy. Fragrantica's community ranks sweet as the leading accord, followed by vanilla, cherry, woody and tobacco, and rates it 4.19 out of 5 from about 3,900 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Narcotic Delight. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eNarcotic Delight is for people who enjoy sweet, boozy, cold-weather fragrances. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you like cherry scents but want more depth and less sugar than most of them offer, the tobacco and cognac here deliver that. If you dislike sweetness, it is not for you. Compared with Absolute Aphrodisiac it is fruitier and friendlier; compared with Atomic Rose it is darker and more gourmand.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eFragrantica voters place it firmly in winter and fall, and night scores almost three times as high as day. It needs cold air.\u003c\/p\u003e\u003cp\u003eWear it to dinner, on a date, or on a night out between October and March. It is a scent people notice and comment on, so two sprays are plenty.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660876874044,"sku":"3701415902008","price":420.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-narcotic-delight-eau-de-parfum-white-1.jpg?v=1791928820"},{"product_id":"initio-parfums-prives-cant-get-enough-eau-de-parfum","title":"Initio Parfums Privés Can't Get Enough Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Can't Get Enough is a rose and caramel fragrance. Launched in 2025 in The Carnal Blends, it pairs a classic rose with gourmand notes, so it reads as floral and edible at the same time.\u003c\/p\u003e\u003cp\u003eFragrantica and Parfumo list six notes without a top, heart and base split: Turkish rose, pink pepper, caramel, vanilla, tonka bean and hedione. On skin the rose and pink pepper appear first. The pepper is rosy and lightly spicy and gives the flower a fresh, slightly sharp opening.\u003c\/p\u003e\u003cp\u003eThe sweetness builds from there. Caramel brings a buttery, toasted-sugar note, vanilla smooths it, and tonka bean adds its almond-and-hay warmth. Hedione, a jasmine-like molecule known for making a perfume feel luminous and diffusive, is what stops this from becoming dense: the rose stays bright even as the base turns sweet.\u003c\/p\u003e\u003cp\u003eFragrantica's community ranks rose and vanilla almost level as the leading accords, followed by caramel, sweet and floral. It is rated 4.17 out of 5 from about 1,100 votes, with very few negative ones.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Can't Get Enough. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eCan't Get Enough is for people who like their rose sweet and their gourmands floral. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf Atomic Rose is the purist's rose in this collection, this is the indulgent one. Choose it if you enjoy caramel and vanilla and want a flower running through them. If you prefer a rose with no sugar at all, Atomic Rose is the better choice.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eFragrantica voters place it in fall and winter, almost level, with spring third; night is a little ahead of day. The caramel and vanilla make it a cool-weather scent, though the rose keeps it lighter than most gourmands.\u003c\/p\u003e\u003cp\u003eWear it on dates, for evenings out, or on a cold day when you want something comforting. Parfumo's community rates its longevity as above average.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660877103420,"sku":"3701415904835","price":420.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/PACKSHOT_CGE_MOBILE.png?v=1791927910"},{"product_id":"initio-parfums-prives-addictive-vibration-eau-de-parfum","title":"Initio Parfums Privés Addictive Vibration Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Addictive Vibration is a honeyed floral fragrance. It is the brightest of The Absolutes, built from just five listed notes: honey, apple blossom, orange blossom, musk and vanilla orchid.\u003c\/p\u003e\u003cp\u003eThere is no published top, heart and base structure, and the scent is fairly constant from start to finish. The flowers come first. Apple blossom is light and slightly fruity, and orange blossom is richer, with its characteristic mix of clean soapiness and warm, honeyed depth.\u003c\/p\u003e\u003cp\u003eThe honey is the centre of the composition. In perfumery honey smells sweet, waxy and a little animalic, and here it turns the flowers golden and gives the whole fragrance a warm, syrupy glow. Musk and vanilla orchid sit underneath, creamy and soft, and the musk adds the faint skin-like quality that runs through much of this house's work. Initio describes it as a fragrance where instinct meets delicacy, and that balance between the animal warmth of honey and the lightness of blossom is what you notice most.\u003c\/p\u003e\u003cp\u003eFragrantica's community ranks floral as the leading accord, followed by honey, sweet and white floral. It is rated 4.00 out of 5 from about 1,800 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"\/collections\/maurice-roucel\"\u003eMaurice Roucel\u003c\/a\u003e is a veteran perfumer at Symrise, the author of Frédéric Malle Musc Ravageur and Hermès 24 Faubourg, and a specialist in sensual, slightly animalic florals. \u003ca href=\"\/collections\/pierre-constantin-gueros\"\u003ePierre-Constantin Guéros\u003c\/a\u003e is a perfumer at Symrise.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eAddictive Vibration is for people who love white flowers and honey and want them warm rather than crisp. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you enjoy orange blossom fragrances and wish they lasted longer and felt more sensual, this is a strong candidate. If honey notes strike you as too sweet or too animalic, it will not be for you. Among the Absolutes it is the most floral and the least dark.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eThe Fragrantica votes are unusually balanced. Fall leads narrowly, winter and spring are close behind, and day and night are almost exactly tied. Only high summer scores low.\u003c\/p\u003e\u003cp\u003eThat makes it one of the more versatile fragrances in the range. Wear it for dates and evenings out, or in the daytime in spring and fall. Parfumo's community rates its longevity as above average.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660877300028,"sku":"3701415901353","price":410.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-addictive-vibration-eau-de-parfum-white-1.jpg?v=1791928893"},{"product_id":"initio-parfums-prives-rehab-extrait-de-parfum","title":"Initio Parfums Privés Rehab Extrait de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Rehab is a calm, creamy woody fragrance built on lavender, sandalwood and musk. It opens the Hedonist collection, a line the house presents as fragrances for wellbeing, and it is offered as an extrait de parfum, the most concentrated form of perfume.\u003c\/p\u003e\u003cp\u003eThe top is lavender and bergamot. The lavender is smooth and slightly sweet rather than sharp or medicinal, and the bergamot gives it a brief citrus lift. It smells clean in the way of good soap and fresh linen.\u003c\/p\u003e\u003cp\u003eThe heart is all wood: cedar, vetiver and patchouli, dry and quietly earthy. The base then softens everything with sandalwood, musk and guaiac wood. Sandalwood is the creamy, milky wood at the centre of the fragrance, and with the musk it produces a powdery, skin-like warmth that many people find instantly comforting.\u003c\/p\u003e\u003cp\u003eFragrantica's community ranks woody far ahead as the leading accord, with powdery, aromatic and lavender level behind it. It is rated 4.23 out of 5 from more than 5,000 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Rehab. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eRehab is for people who want to smell clean, calm and expensive without smelling of anything obvious. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you like sandalwood, soft lavender and musk, it is very easy to love. If you want sweetness, fruit or drama, it will seem too quiet. In this collection it is the woodier, drier neighbour of Musk Therapy, and the two are often compared: Rehab is the one to choose if you prefer wood to citrus.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eThe Fragrantica votes are spread across the year. Fall leads, winter and spring are close behind, and day is slightly ahead of night. Only midsummer scores low.\u003c\/p\u003e\u003cp\u003eThat makes it an excellent everyday fragrance. Wear it to the office, at weekends, or in the evening when you want something understated. As an extrait it sits close to the skin, and it wears smoothly rather than loudly.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660877988156,"sku":"3701415901452","price":430.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-rehab-extrait-de-parfum-white-1.jpg?v=1791928922"},{"product_id":"initio-parfums-prives-musk-therapy-extrait-de-parfum","title":"Initio Parfums Privés Musk Therapy Extrait de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Musk Therapy is a bright, creamy musk fragrance with citrus, blackcurrant and sandalwood. It is the best-known scent in the Hedonist collection and one of the house's most popular, offered as an extrait de parfum.\u003c\/p\u003e\u003cp\u003eFragrantica and Parfumo list the notes without a top, heart and base structure: white musk, musk, blackcurrant, bergamot, mandarin, magnolia, white sandalwood and hedione. In practice the citrus and blackcurrant appear first, juicy and slightly tart.\u003c\/p\u003e\u003cp\u003eMagnolia follows, a lemony, creamy flower, lifted by hedione, a jasmine-like molecule that makes a fragrance feel airy and radiant. Underneath is the musk itself, clean and velvety, blended with white sandalwood for a smooth, milky finish. The overall impression is of freshly washed skin with a faint fruity brightness.\u003c\/p\u003e\u003cp\u003eFragrantica's community ranks citrus as the leading accord, followed by musky, floral, powdery and fruity. It is rated 4.21 out of 5 from nearly 8,000 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Musk Therapy. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eMusk Therapy is for people who want a clean, uplifting fragrance that still feels luxurious. Fragrantica lists it for women and men, and it suits both equally.\u003c\/p\u003e\u003cp\u003eIf you like fresh musks, soft florals and citrus, this is one of the best in the category. If you want depth, smoke or sweetness, look to the Black Gold Project or The Carnal Blends. Rehab is its woodier, drier sibling. This is also one of the easiest Initio fragrances to give as a gift, because very few people dislike it.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eFragrantica voters place it in spring and summer, almost level, with day far ahead of night. Citrus and clean musk are at their best in warm weather.\u003c\/p\u003e\u003cp\u003eWear it to the office, on weekends and holidays, or any time you want to feel fresh. As an extrait it lasts well for a scent this light, and it stays polite at close range.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660878053692,"sku":"3701415901445","price":430.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-musk-therapy-extrait-de-parfum-white-1.jpg?v=1791928947"},{"product_id":"initio-parfums-prives-paragon-extrait-de-parfum","title":"Initio Parfums Privés Paragon Extrait de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Paragon is an aromatic woody fragrance built around palo santo and sage. It belongs to the Hedonist collection and is made at extrait de parfum strength. The house presents it as a scent of plenitude, inspired by two plants long used for cleansing rituals.\u003c\/p\u003e\u003cp\u003eIt opens with lavender, sage and bergamot, herbal and fresh. Sage has a dry, silvery, slightly camphor-like smell, and paired with lavender it gives the top a clean, aromatic clarity.\u003c\/p\u003e\u003cp\u003eThe heart is plum, palo santo and black pepper. Palo santo is a South American wood, traditionally burned as incense, that smells sweet, resinous and faintly citrusy with a hint of mint. The plum adds a soft, dark fruitiness that fills out the wood and makes the fragrance feel rounder than a typical aromatic.\u003c\/p\u003e\u003cp\u003eThe base is sandalwood and oud. The sandalwood is creamy, and the oud is used lightly, for depth rather than for smoke. Fragrantica's community ranks woody as the leading accord, followed by aromatic, fruity, fresh spicy and citrus, and rates it 4.24 out of 5 from about 4,300 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Paragon. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eParagon is for people who like woods and herbs and want something more unusual than cedar and lavender. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you enjoy the smell of palo santo or incense but want it clean and wearable, this is the fragrance for you. Compared with Rehab it is more aromatic and fruitier, with more presence. If you want a sweet or gourmand scent, look elsewhere in the house.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eThe Fragrantica votes are well balanced. Fall leads narrowly over spring and winter, and day and night are almost tied; only summer scores lower.\u003c\/p\u003e\u003cp\u003eIt works as an everyday signature, in the office and in the evening alike. Parfumo's community rates its longevity as above average, so at extrait strength two sprays are usually enough.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660878381372,"sku":"3701415901438","price":430.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-paragon-extrait-de-parfum-white-1.jpg?v=1791929038"},{"product_id":"initio-parfums-prives-power-self-extrait-de-parfum","title":"Initio Parfums Privés Power Self Extrait de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Power Self is a clean floral musk fragrance with white rose and magnolia. Launched in 2025 in the Hedonist collection, it is an extrait de parfum that the house describes as a unisex woody floral designed to support confidence and wellbeing.\u003c\/p\u003e\u003cp\u003eThe opening is a single listed note, pink pepper, which is rosy and lightly spicy and gives the first minutes a fresh, slightly sparkling feel.\u003c\/p\u003e\u003cp\u003eThe heart is a white bouquet: white rose, magnolia, osmanthus and white flowers. White rose is lighter and greener than a red rose, magnolia is creamy and lemony, and osmanthus adds a faint apricot-and-suede nuance. Together they smell like fresh petals, soft and clean, with no heaviness.\u003c\/p\u003e\u003cp\u003eThe base is musk, ambrox and cedarwood. Ambrox is a mineral amber material that gives a smooth, radiant trail, and with the musk it creates the skin-like warmth that defines the drydown. Fragrantica's community ranks musky as the leading accord, followed by rose, floral, white floral and powdery. It is a recent release, rated 3.69 out of 5 from about 1,000 votes, with opinion more evenly spread than for the collection's older scents.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Power Self. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003ePower Self is for people who like light, clean florals and musks. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you wear Musk Therapy and want something more floral and less citrusy, this is the natural next step. If you prefer rich, sweet or woody perfumes, it will seem too sheer. It is a quiet fragrance, and the kind you should try on skin, since floral musks vary a great deal from person to person.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eFragrantica voters place it clearly in spring and summer, with day almost four times ahead of night. It is a warm-weather, daylight fragrance.\u003c\/p\u003e\u003cp\u003eWear it to the office, on bright days, or whenever you want something fresh and unobtrusive. As an extrait it stays close to the skin and is unlikely to disturb anyone nearby.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660878446908,"sku":"3701415903432","price":430.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-power-self-extrait-de-parfum-white-1.jpg?v=1791929064"},{"product_id":"initio-parfums-prives-lift-me-up-extrait-de-parfum","title":"Initio Parfums Privés Lift Me Up Extrait de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Lift Me Up is a creamy vanilla and ylang-ylang fragrance. Launched in 2025 in the Hedonist collection as an extrait de parfum, it is described by the house as a floral amber that captures the warmth of the sun, and that is close to how it smells.\u003c\/p\u003e\u003cp\u003eThe opening is magnolia and bergamot. Magnolia is a creamy, lemony flower, and with the bergamot it makes the first minutes bright and smooth.\u003c\/p\u003e\u003cp\u003eThe heart is ylang-ylang and tonka bean. Ylang-ylang is a tropical yellow flower with a rich, banana-like, slightly spicy sweetness; it is the note that gives many classic perfumes their sunny, suntan-lotion warmth. Tonka bean adds an almond-and-hay softness underneath.\u003c\/p\u003e\u003cp\u003eThe base is vanilla and musk, simple and enveloping. The vanilla is creamy rather than sugary, and the musk keeps it light on skin. Fragrantica's community ranks vanilla as the leading accord, followed by sweet, musky, powdery and floral, and rates it 4.15 out of 5 from about 950 votes so far.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Lift Me Up. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eLift Me Up is for people who love soft vanilla and warm florals and want a fragrance that feels cheerful. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you enjoy solar, creamy scents, the kind that remind you of a beach holiday, this is a refined version of the idea. If you want a dark or boozy vanilla, Narcotic Delight is the one to try. Within the Hedonist collection it is the sweetest and warmest.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eFragrantica voters place it in spring and summer, with fall not far behind, and day about twice as high as night. Vanilla usually belongs to winter, but the ylang-ylang and magnolia keep this one bright enough for warm weather.\u003c\/p\u003e\u003cp\u003eWear it in the daytime, on holiday, or on a grey day when you want something sunny. As an extrait it stays close and wears smoothly through the day.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660878610748,"sku":"3701415904613","price":430.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-lift-me-up-extrait-de-parfum-white-1.jpg?v=1791929090"},{"product_id":"initio-parfums-prives-oud-for-greatness-eau-de-parfum","title":"Initio Parfums Privés Oud for Greatness Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Oud for Greatness is a spicy oud fragrance, and the scent the house is best known for. It leads the Black Gold Project collection and is one of the best-known modern oud perfumes: clean, powerful and instantly recognisable.\u003c\/p\u003e\u003cp\u003eThe opening is saffron, nutmeg and lavender. Saffron has a dry, leathery, slightly metallic glow, nutmeg adds warm spice, and lavender brings an aromatic freshness that makes the first minutes feel bright rather than heavy.\u003c\/p\u003e\u003cp\u003eThe heart is oud, also called agarwood, the dark resinous wood at the centre of Middle Eastern perfumery. Here it is polished and smooth, woody and leathery, with none of the barnyard quality that natural oud can have. It is the reason this fragrance works so well as a first oud.\u003c\/p\u003e\u003cp\u003eThe base is patchouli and musk, earthy and warm, which gives the oud a long, clean trail. Fragrantica's community ranks warm spicy, fresh spicy and oud almost level as the leading accords, and rates it 4.23 out of 5 from more than 8,500 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Oud for Greatness. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eOud for Greatness is for people who want presence. Fragrantica lists it for women and men, and it is worn by both.\u003c\/p\u003e\u003cp\u003eIf you want to understand why oud became so popular in Western perfumery, start here. If you prefer quiet or sweet scents, it will be too assertive, and Oud for Grace is the softer, sweeter member of the family. It is a fragrance that people notice and ask about, which is a large part of its appeal.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eFragrantica voters place it in winter and fall, and night scores twice as high as day. Cool air suits the spices and the oud.\u003c\/p\u003e\u003cp\u003eWear it for evenings, formal events and occasions when you want to make an impression. Parfumo's community rates both projection and longevity as above average, so one or two sprays are enough, and more is rarely a good idea indoors.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660879200572,"sku":"3701415901377","price":435.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-oud-for-greatness-eau-de-parfum-white-1.jpg?v=1791929117"},{"product_id":"initio-parfums-prives-oud-for-greatness-neo-eau-de-parfum","title":"Initio Parfums Privés Oud for Greatness Neo Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Oud for Greatness Neo is a fresh, aromatic oud fragrance. It is a new edition of the house signature, first introduced in 2024, and it keeps the polished oud of the original while making the whole composition greener and brighter.\u003c\/p\u003e\u003cp\u003eFragrantica and Parfumo list five notes without a top, heart and base structure: oud, fir, lavender, saffron and bergamot. The freshness comes first. Bergamot and lavender give a clean, aromatic opening, and fir adds the cool, resinous smell of a pine forest.\u003c\/p\u003e\u003cp\u003eThe oud and saffron arrive quickly behind them. They are the same pairing that defines Oud for Greatness, dry, woody and slightly leathery, but with the nutmeg and patchouli of the original no longer listed, and fir and bergamot in their place, the effect is lighter and more open. The house says the composition uses what it calls neuroscents, materials chosen for their effect on mood; whatever you make of that, the result smells like a brisker, more modern version of the original.\u003c\/p\u003e\u003cp\u003eFragrantica's community ranks fresh spicy as the leading accord, followed by oud, aromatic, lavender and woody. It is rated 4.18 out of 5 from about 830 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Oud for Greatness Neo. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eOud for Greatness Neo is for people who like the idea of the original but want it fresher, and for anyone who wants an oud they can wear in the daytime. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you find Oud for Greatness too dense, try this. If you already own the original, the two are close enough in character that you may not need both, but different enough to be worth comparing on skin. If you want sweetness with your oud, Oud for Grace is the one.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eFragrantica voters place it in winter and fall, with spring a strong third, and night ahead of day by a smaller margin than the original. The fir and lavender widen its range.\u003c\/p\u003e\u003cp\u003eIt can be worn to the office as well as in the evening, which is unusual for an oud. Parfumo's community rates its longevity as above average.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660879331644,"sku":"3701415902756","price":435.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-oud-for-greatness-neo-eau-de-parfum-white-1.jpg?v=1791929144"},{"product_id":"initio-parfums-prives-oud-for-happiness-eau-de-parfum","title":"Initio Parfums Privés Oud for Happiness Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Oud for Happiness is a fresh, green oud fragrance with ginger, licorice and vanilla. It is the bright member of the Black Gold Project, and it treats oud in an unusual way: as something light and uplifting rather than dark.\u003c\/p\u003e\u003cp\u003eIt opens with ginger and bergamot, sparkling and zesty. The ginger is fresh and slightly lemony, like the cut root rather than the dried spice.\u003c\/p\u003e\u003cp\u003eThe heart is licorice, oud and cedar. Licorice is the surprise: sweet, cool and a little herbal, with an anise-like character that changes how the oud reads. The oud itself is used gently, as a smooth woody background, and cedar keeps the structure dry.\u003c\/p\u003e\u003cp\u003eThe base is vanilla, herbal notes and musk. The house describes a puff of freshly cut grass, and there is a green, aromatic quality in the drydown that sits beside the soft vanilla. Fragrantica's community ranks fresh spicy as the leading accord, followed by citrus, soft spicy, vanilla and green, and rates it 3.88 out of 5 from about 2,000 votes. That is the lowest score of the four Black Gold Project fragrances we carry, which is common for a scent with an unusual note at its centre.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Oud for Happiness. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eOud for Happiness is for people who want an oud that does not smell like a typical oud. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you love licorice, anise or fresh ginger, it is well worth trying. If you want the full, dark, spicy experience, choose Oud for Greatness instead. It is the easiest of the four to wear casually, and the one most likely to surprise people who think they dislike oud.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eThe Fragrantica votes are fairly even. Fall and winter lead, spring is close, and night is only a little ahead of day.\u003c\/p\u003e\u003cp\u003eIt works as an everyday fragrance in cooler months, at the office or out in the evening. Parfumo's community rates its longevity as above average.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660879692092,"sku":"3701415900844","price":435.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-oud-for-happiness-eau-de-parfum-white-1.jpg?v=1791929172"},{"product_id":"initio-parfums-prives-oud-for-grace-eau-de-parfum","title":"Initio Parfums Privés Oud for Grace Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Oud for Grace is a smooth, sweet woody oud fragrance, launched in 2026 as the newest member of the Black Gold Project. Where Oud for Greatness is forceful, this one is composed: the house calls it a controlled, contemporary interpretation of oud.\u003c\/p\u003e\u003cp\u003eThe opening is bergamot, a brief, clean citrus note. The heart follows quickly with praline and black pepper. Praline gives a roasted, nutty sweetness, and the pepper keeps it dry, so the first impression is warm and softly spiced rather than sugary.\u003c\/p\u003e\u003cp\u003eThe base carries most of the fragrance: vanilla and oud with cedarwood, guaiac wood and sandalwood. The three woods do different jobs. Cedar is dry and pencil-like, guaiac wood is faintly smoky, and sandalwood is creamy. Together with the vanilla they wrap the oud in a smooth, milky texture, so it reads as depth and polish rather than as an animalic note.\u003c\/p\u003e\u003cp\u003eFragrantica's community ranks woody as the leading accord, followed by sweet, fresh spicy, vanilla and oud. It is a very new release, and its rating of 4.04 out of 5 rests on fewer than 200 votes so far.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Oud for Grace. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eOud for Grace is for people who want the richness of oud without its sharp edges. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf Oud for Greatness is too bold for you, this is the gentler alternative, and if you like woody vanillas it will feel familiar straight away. If you want a raw, smoky oud, it will seem too polite. It is an elegant, evening-leaning scent that suits people who prefer to be noticed up close.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eThe early Fragrantica votes put it firmly in fall and winter, with warm months barely registering, and night ahead of day. Sweet woods and oud belong to cold weather.\u003c\/p\u003e\u003cp\u003eWear it for dinners, dates and occasions in the cooler half of the year. Two sprays are enough to start, and you can judge its strength on your own skin from there.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660880347452,"sku":"3701415901889","price":435.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-oud-for-grace-eau-de-parfum-white-1.jpg?v=1791929272"},{"product_id":"initio-parfums-prives-sugar-blast-eau-de-parfum","title":"Initio Parfums Privés Sugar Blast Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Sugar Blast is a creamy vanilla and praline gourmand fragrance. It was launched in 2026 as one of the two scents in the new Supercharged collection, which the house presents as fragrances built around joy and energy.\u003c\/p\u003e\u003cp\u003eFragrantica and Parfumo list seven notes without a top, heart and base structure: vanilla, praline, coconut, rum, ambroxan, cashmeran and lavender. On skin the sweet notes lead from the start.\u003c\/p\u003e\u003cp\u003eVanilla and praline form the core, creamy and nutty, like toasted sugar and almonds. Coconut adds a milky, lactonic softness, and rum gives a warm, boozy lift that keeps the sweetness from feeling flat. Lavender is a small but clever touch: its aromatic freshness cuts through the cream.\u003c\/p\u003e\u003cp\u003eThe base is ambroxan and cashmeran. Ambroxan is a mineral amber material with a clean, skin-like warmth, and cashmeran is a soft, musky wood note. They make the drydown airy rather than sticky. Fragrantica's community ranks sweet as the leading accord, followed by vanilla, amber, musky and powdery. It is a new release with a small and fairly mixed vote so far: 3.75 out of 5 from about 400 ratings.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Sugar Blast. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eSugar Blast is for people who enjoy sweet, comforting, edible fragrances. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you like vanilla, coconut and praline, it is an easy pleasure. If you prefer dry woods or fresh scents, it is not for you, and Wild Rush, its partner in the collection, is the fresher, fruitier of the two. Compared with Narcotic Delight it is lighter, milkier and less dark. The bottle is also different from the rest of the range, a translucent dark flacon instead of the usual opaque one.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eThe early Fragrantica votes favour fall and winter, with spring third, and day and night are almost exactly tied. Sweet, creamy notes are most comfortable in cool weather.\u003c\/p\u003e\u003cp\u003eWear it casually, on a cold day, or for an evening out when you want something warm and friendly. Start with two sprays and adjust from there.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660881264956,"sku":"3701415905931","price":420.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-sugar-blast-eau-de-parfum-white-1.jpg?v=1791929300"},{"product_id":"initio-parfums-prives-wild-rush-eau-de-parfum","title":"Initio Parfums Privés Wild Rush Eau de Parfum","description":"\u003ch2\u003eWhat It Smells Like\u003c\/h2\u003e\n\u003cp\u003eInitio Wild Rush is a sweet, fruity take on the fougère, the classic aromatic style built on lavender. It was launched in 2026 in the Supercharged collection alongside Sugar Blast, and of the two it is the brighter and more energetic.\u003c\/p\u003e\u003cp\u003eFragrantica and Parfumo list seven notes without a top, heart and base structure: red berries, bergamot, lavender, caramel, vanilla, patchouli and sandalwood. The fruit and lavender come first.\u003c\/p\u003e\u003cp\u003eRed berries give a juicy, slightly tart sweetness, bergamot adds citrus sparkle, and lavender brings the clean, aromatic character you may know from traditional men's colognes. Caramel and vanilla then sweeten the middle, which is what makes this a modern fougère rather than a classic one.\u003c\/p\u003e\u003cp\u003eThe base is patchouli and sandalwood, earthy and creamy, which grounds the sweetness and gives it a woody finish. Fragrantica's community ranks sweet, fruity, caramel and woody almost level as the leading accords, with lavender close behind, and rates it 4.16 out of 5 from about 600 votes.\u003c\/p\u003e\n\u003ch2\u003eWho Made It\u003c\/h2\u003e\n\u003cp\u003eInitio does not name the perfumers behind most of its fragrances, and neither Fragrantica nor Parfumo lists one for Wild Rush. We would rather leave the credit open than guess. The house presents its fragrances as the work of a collective, with the materials and their effect on mood placed ahead of any individual signature.\u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eWild Rush is for people who like sweet, fresh, fruity fragrances with an aromatic backbone. Fragrantica lists it for women and men.\u003c\/p\u003e\u003cp\u003eIf you enjoy the popular lavender-and-vanilla style and want a more polished, longer-lasting version, this is a good choice. If you dislike sweetness, look at Rehab or Paragon. It is one of the most immediately likeable scents in the range, and it comes in the translucent dark flacon used for the Supercharged collection.\u003c\/p\u003e\n\u003ch2\u003eWhen to Wear It\u003c\/h2\u003e\n\u003cp\u003eThe early Fragrantica votes are spread evenly. Spring, fall and summer are almost level, winter is a little behind, and day and night are tied. It is a true all-year fragrance.\u003c\/p\u003e\u003cp\u003eWear it every day, to work or out in the evening. It is lively enough for a night out and clean enough for the office, and two sprays are a sensible place to start.\u003c\/p\u003e\n\u003ch2\u003eAbout the House\u003c\/h2\u003e\n\u003cp\u003eInitio Parfums Privés launched in Paris in 2015 with an unusual premise: that scent acts on mood and attraction before we consciously register it. The fragrances are built around materials chosen for that effect, such as musks, woods, resins and the jasmine-like molecule hedione, and they are grouped into collections with a stated purpose: The Absolutes, The Carnal Blends, The Black Gold Project, the Hedonist collection and Supercharged.\u003c\/p\u003e\u003cp\u003eThe bottles are heavy, square-shouldered flacons with a metal medallion on the front, and the compositions tend to be concentrated and long-lasting. Initio is a boutique-only house at Redolia. It is sold at our perfumery at 92 West Main Street in Somerville, New Jersey, and not through the website. Read \u003ca href=\"\/pages\/boutique-only\"\u003ehow our boutique-only houses work\u003c\/a\u003e, then come in and try it on skin before you decide.\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"3.0 oz (90 ml)","offer_id":67660882411836,"sku":"3701415905955","price":420.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/initio-parfums-prives-wild-rush-eau-de-parfum-white-1.jpg?v=1791929328"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/collections\/redolia-brand-initio-parfums-prives-ink.png?v=1792538638","url":"https:\/\/redolia.com\/collections\/initio-parfums-prives.oembed","provider":"Redolia Perfumery","version":"1.0","type":"link"}