{"title":"d'Annam","description":"\u003cp\u003e\u003cstrong\u003ed'Annam\u003c\/strong\u003e is a niche perfume house founded by Nick Hoang, whose name means ‘from Annam’ — the old name for Vietnam. The house composes fragrances as olfactory love letters to East and Southeast Asian food, culture and memory, turning dishes, drinks and rituals — white rice, mango sticky rice, matcha soft serve, mooncake, bubble tea — into vivid, wearable scent.\u003c\/p\u003e\u003cp\u003eWhere many houses chase abstraction, d'Annam renders vivid, legible concepts — a bowl of steaming rice, a cup of pomelo oolong, a scoop of matcha soft serve — with genuine perfumery finesse, earning international recognition including an Art \u0026amp; Olfaction Awards honourable mention. Each release is a wearable memory of a specific dish, drink or ritual, and the house has won a devoted following among lovers of gourmand and Asian-inspired perfumery.\u003c\/p\u003e\u003cp\u003eIts Vietnam-inspired collection is composed chiefly by IFF perfumer Anh Ngo, with additional work by perfumer Luis Hou, and is presented in minimalist rounded clear-glass bottles paired with beautifully illustrated art boxes. Each fragrance is offered here at Redolia Perfumery as a full bottle. Explore the d'Annam collection below.\u003c\/p\u003e","products":[{"product_id":"d-annam-white-rice-eau-de-parfum","title":"d'Annam White Rice Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eWhite Rice opens with the clean, slightly sweet grain of rice itself—that particular warmth of freshly cooked jasmine or basmati—paired with pandanus, which lends a subtle green, almost coconut-like softness to the top notes. There's nothing gourmand or heavy about this opening; instead, it reads as precise and quietly comforting, the way a bowl of rice at the centre of a meal grounds everything around it.\u003c\/p\u003e\n\n\u003cp\u003eAs the fragrance settles, orris and jasmine emerge in the heart. The orris brings a powdery, almost iris-like elegance—a whisper of violet and root—while jasmine adds a delicate floral sweetness without tipping into perfumery cliché. Together, they evoke the ritual of the meal itself: the gentle steam rising, the quiet presence of flowers that might sit on a nearby table, the sensory world beyond the plate.\u003c\/p\u003e\n\n\u003cp\u003eThe base anchors everything in white musk, tonka bean and cedarwood. The musk is clean and skin-like, never synthetic or aggressive. Tonka brings a soft vanilla warmth—creamy but restrained—while cedarwood adds structure and a faint woody dryness that prevents the composition from becoming sweet. What emerges is a fragrance that feels both nourishing and refined: intimate without being heavy, present without demanding attention.\u003c\/p\u003e\n\n\u003cp\u003eThis is Anh Ngo's translation of white rice as scent—not a literal recreation, but a true-to-life interpretation of what the ingredient means culturally and sensorially. Rice is sustenance, ritual, silence. It is the canvas on which other flavours sit. And in this fragrance, it becomes something wearable: a second skin that whispers rather than shouts.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eAnh Ngo is an IFF perfumer and the principal nose behind d'Annam's Vietnam-inspired collection. Her work is defined by a singular gift: the ability to translate specific Asian foods, drinks and memories into precise, evocative, true-to-life compositions. Rather than reaching for obvious fruity or spiced accords, Ngo listens to the subject—whether it's white rice, matcha or mango sticky rice—and allows the fragrance to emerge from genuine understanding of what that ingredient represents.\u003c\/p\u003e\n\n\u003cp\u003eHer approach is rooted in specificity. She does not create generic \"Asian\" fragrances; she creates olfactory love letters to particular moments, ingredients and rituals. White Rice is a case in point: it could have been a simple gourmand composition, all sweetness and comfort. Instead, Ngo has crafted something far more subtle—a fragrance that respects the quietness of its subject, the way rice itself is humble, essential and often overlooked.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eWhite Rice is for anyone who gravitates towards quiet luxury. If you prefer fragrances that invite closeness rather than announcement, that reward a second or third wearing with new layers of understanding, this is your scent.\u003c\/p\u003e\n\n\u003cp\u003eIt will appeal to those drawn to niche perfumery's more thoughtful voices—people who appreciate that a fragrance can be inspired by food without becoming a dessert counter. It suits those with an affinity for East and Southeast Asian culture, whether through heritage, travel, or genuine curiosity. But beyond that, it's simply for people who understand that the most powerful scents are often the ones that sit closest to the skin, the ones you catch only when you move your wrist to your face.\u003c\/p\u003e\n\n\u003cp\u003eThere is no gender to this fragrance. It is unisex in the truest sense: a composition that exists independent of marketing categories, worn by anyone who recognises quality and restraint.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eWhite Rice is a fragrance for everyday life, though it rewards intention. Wear it in the morning, when you want something grounding and clear-headed. Wear it to work, where its subtlety means it won't overwhelm a shared space. Wear it in the evening, when its warmth—the tonka, the cedarwood—becomes slightly more pronounced against your skin.\u003c\/p\u003e\n\n\u003cp\u003eIt is particularly beautiful in spring and autumn, when the air itself feels cleaner and a fragrance this delicate can breathe properly. But it is equally at home in winter, offering warmth without heaviness, or in summer, when its rice-and-pandanus opening feels fresh and almost cooling.\u003c\/p\u003e\n\n\u003cp\u003eThis is a fragrance for quiet moments: a morning coffee, a walk, an afternoon at a desk. It is not a statement scent. It is a companion.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam was founded by Nick Hoang, whose name means 'from Annam'—the historical name for Vietnam. The house exists to compose fragrances as olfactory love letters to East and Southeast Asian food, culture and memory. Its collection reads like a sensory map of the region: white rice, mango sticky rice, matcha soft serve, mooncake, bubble tea—each rendered as wearable scent, each a small act of translation.\u003c\/p\u003e\n\n\u003cp\u003eThe fragrances are eau de parfum, housed in minimalist rounded clear-glass bottles paired with illustrated art boxes. There is no excess here, no unnecessary decoration. The design reflects the philosophy: let the fragrance speak. The Vietnam-inspired collection is composed chiefly by IFF perfumer Anh Ngo, with additional work by perfumer Luis Hou.\u003c\/p\u003e\n\n\u003cp\u003ed'Annam is niche perfumery at its most purposeful—not concerned with trends or broad appeal, but with precision, memory and the quiet belief that a fragrance can carry culture, history and love in a 50ml bottle.\u003c\/p\u003e","brand":"d'Annam","offers":[{"title":"1.7 oz (50 ml)","offer_id":54027996365116,"sku":"DAN-white-rice","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/rice_0be7d3f5-242b-4cd0-a134-890e959b1359.png?v=1787848245"},{"product_id":"d-annam-pomelo-oolong-eau-de-parfum","title":"d'Annam Pomelo Oolong Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003ePomelo Oolong opens with the bright, almost honeyed citrus of pomelo—that Southeast Asian grapefruit cousin with its distinctive floral sweetness—paired immediately with the dry, slightly mineral character of oolong tea. There's no sharpness here; instead, the pomelo settles into a warm, rounded quality, while the tea adds a subtle astringency that keeps the composition grounded and contemplative rather than purely cheerful.\u003c\/p\u003e\n\n\u003cp\u003eAs the fragrance develops, osmanthus emerges in the heart—that apricot-tinged floral that carries both fruit and flower simultaneously. In Vietnamese and Chinese culture, osmanthus is steeped in tea, so this note feels like a natural continuation of the oolong's story. The osmanthus softens the citrus without obscuring it, creating a moment of quiet elegance where tea, fruit and flower exist in gentle conversation.\u003c\/p\u003e\n\n\u003cp\u003eThe base arrives with white musk and porcelain—two notes that work in concert to create something deliberately understated. The musk is clean and skin-like rather than animalic, whilst porcelain adds an almost mineral, slightly cool quality that suggests refinement and restraint. Together, they anchor the composition with a subtle, lingering warmth that feels more like a memory than a statement.\u003c\/p\u003e\n\n\u003cp\u003eThis is a fragrance that tastes as much as it smells. It captures that specific moment of sitting with a cup of oolong tea, a pomelo segment on the side, the fruit's oils catching the light. There's a quietness to it—a deliberate pacing that rewards attention rather than demanding it.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003ePomelo Oolong is the work of Anh Ngo, an IFF perfumer and the principal nose behind d'Annam's Vietnam-inspired collection. Ngo has built a reputation for translating specific Asian foods, drinks and memories into precise, evocative compositions that feel true-to-life rather than romanticised. Her approach is rooted in specificity: she doesn't create abstract interpretations of \"Asia\" or \"tea\" or \"citrus,\" but rather captures the exact olfactory character of pomelo as it exists in Southeast Asia, of oolong as it's prepared and consumed there, of osmanthus as it appears in both culinary and cultural contexts.\u003c\/p\u003e\n\n\u003cp\u003eThis precision is what distinguishes her work. Rather than relying on conventional fragrance tropes, Ngo builds her compositions from genuine sensory memory and cultural knowledge, translating them through the language of perfumery with remarkable clarity. Pomelo Oolong is a clear example of this approach: it doesn't smell like a generic \"tea fragrance\" or a standard citrus composition, but rather like a specific, lived experience rendered in scent.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003ePomelo Oolong suits anyone drawn to subtlety and restraint—those who prefer fragrances that unfold gradually rather than announce themselves loudly. It appeals to people with an appreciation for tea culture, whether they're regular drinkers or simply drawn to the ritual and calm it represents. The fragrance also speaks to anyone with a connection to East or Southeast Asian food and drink, or those simply curious about olfactory storytelling that goes beyond surface-level interpretation.\u003c\/p\u003e\n\n\u003cp\u003eThis is equally a fragrance for those who find conventional fresh fragrances too sharp or one-dimensional. The pomelo provides brightness, but the oolong tea and osmanthus prevent any sense of harshness. It's sophisticated without being austere, warm without being heavy—a composition that works across seasons and occasions because it never overreaches.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003ePomelo Oolong is at its best during daylight hours, particularly in warmer months when its citrus and tea notes feel most natural and refreshing. It's an ideal morning fragrance—something to wear whilst settling into the day with a cup of tea, or before a meeting that requires calm focus. The composition's restraint makes it office-appropriate without feeling corporate or impersonal.\u003c\/p\u003e\n\n\u003cp\u003eIt also works beautifully in late afternoon, that quiet hour when the day begins to wind down. There's something about its pacing and its subtle base that mirrors that time of day—a moment for reflection rather than activity. It's not a fragrance for evening events or occasions demanding presence; instead, it's for moments of genuine solitude or intimate company, where being heard isn't the point.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam was founded by Nick Hoang, whose name means \"from Annam\"—the historical name for Vietnam. The house creates fragrances as olfactory love letters to East and Southeast Asian food, culture and memory: mooncakes, matcha soft serve, bubble tea, mango sticky rice, white rice—dishes and drinks and rituals rendered as wearable scent. Rather than abstract or decorative interpretations, d'Annam's fragrances are grounded in specificity and genuine cultural connection.\u003c\/p\u003e\n\n\u003cp\u003eThe Vietnam-inspired collection is composed chiefly by Anh Ngo, with additional work by perfumer Luis Hou. Each fragrance is presented as an eau de parfum in minimalist rounded clear-glass bottles, paired with illustrated art boxes that reflect the collection's visual identity. Pomelo Oolong is offered here at Redolia Perfumery as a full 50ml bottle—a considered size for a fragrance designed to be lived with rather than merely sampled.\u003c\/p\u003e","brand":"d'Annam","offers":[{"title":"1.7 oz (50 ml)","offer_id":54027996463420,"sku":"DAN-pomelo-oolong","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/bc-pomelo-oolong.png?v=1787848272"},{"product_id":"d-annam-mango-sticky-rice-eau-de-parfum","title":"d'Annam Mango Sticky Rice Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eMango Sticky Rice opens with the bright, almost honeyed sweetness of ripe mango—that particular golden ripeness that arrives at the peak of the season, when the fruit yields to the gentlest pressure. It's a clean, fruited opening, generous and immediately recognisable, without the floral or herbal complications that sometimes accompany mango in fragrance. This is the real thing: the smell of biting into the fruit itself.\u003c\/p\u003e\n\n\u003cp\u003eAs the composition settles, rice emerges at its heart. This is where Anh Ngo's precision becomes apparent. Rather than a starchy, grain-like dryness, the rice here carries warmth and a subtle earthiness—the scent of rice that has been gently cooked, steamed, made tender. There's an almost creamy quality to it, a softness that sits between the brightness of the mango and what follows. It's grounding, intimate, and distinctly reminiscent of the dish itself.\u003c\/p\u003e\n\n\u003cp\u003eThe base arrives with coconut milk, which deepens and rounds the composition into something altogether more sensual. The coconut here is not the shredded, toasted coconut of confectionery, but rather the creamy, slightly sweet essence of coconut milk—the ingredient that makes mango sticky rice what it is. It wraps around the mango and rice notes, creating a soft, enveloping finish that lingers on the skin with a gentle sweetness. The overall effect is gourmand without being cloying: it smells like a beloved dessert, but one you'd actually want to wear.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eAnh Ngo is an IFF perfumer and the principal nose behind d'Annam's Vietnam-inspired collection. Her work is distinguished by an unusual gift: the ability to translate specific Asian foods, drinks and cultural memories into precise, evocative, true-to-life compositions. Where many perfumers approach gourmand scents with a degree of abstraction or exaggeration, Ngo works from lived experience and genuine affection for her subject matter. The result is fragrance that feels honest—scents that capture not just the smell of a dish, but the memory and emotion attached to it.\u003c\/p\u003e\n\n\u003cp\u003eMango Sticky Rice is a demonstration of this approach. Rather than building a fantasy around the dessert, Ngo has composed something that honours the real, familiar experience of eating it: the initial brightness of the fruit, the tender warmth of the rice, the creamy richness of the coconut milk that brings it all together. It's a fragrance that respects its inspiration.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eMango Sticky Rice is for anyone who finds joy in gourmand fragrances but wants something that feels grounded and genuine rather than artificially sweet. It appeals to those with an affinity for Asian cuisine and culture, or simply to people who appreciate fragrance that tells a specific story rather than chasing a generic idea of sweetness.\u003c\/p\u003e\n\n\u003cp\u003eIt suits those who wear scent as a form of personal expression—who might choose a fragrance because it resonates with a memory, a place, or a feeling rather than because it fits a particular occasion or dress code. It's for the person who enjoys a touch of humour and warmth in their fragrance wardrobe, who doesn't mind their scent being conversational or distinctive.\u003c\/p\u003e\n\n\u003cp\u003eBecause it's a true eau de parfum in a 50ml bottle, it's also for the collector who values quality concentration and longevity, and who appreciates niche fragrance houses that approach composition with intention and specificity.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eMango Sticky Rice is most at home in warmer months, when the brightness of the mango feels particularly welcome and the creamy base doesn't feel heavy on the skin. It's an excellent choice for daytime wear, especially in summer—the kind of fragrance that lifts the mood without demanding attention.\u003c\/p\u003e\n\n\u003cp\u003eIt also works beautifully in the early evening, particularly if you're heading somewhere relaxed and social. There's something about its gourmand warmth that feels celebratory without being formal. It would be equally at home at a casual dinner with friends or a weekend afternoon spent outdoors.\u003c\/p\u003e\n\n\u003cp\u003eBecause it's a true eau de parfum, it has the staying power to carry you through the day, though its character softens pleasantly as it settles into the skin—the mango fades gracefully, leaving the rice and coconut milk to develop a quieter, more intimate presence.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam is a niche perfume house founded by Nick Hoang, whose name means 'from Annam'—the historical name for Vietnam. The house composes fragrances as olfactory love letters to East and Southeast Asian food, culture and memory. Rather than drawing on abstract or invented inspiration, d'Annam's fragrances are built around specific dishes, drinks and rituals: white rice, mango sticky rice, matcha soft serve, mooncake, bubble tea. Each is rendered as wearable scent, composed with the precision and care that such subjects deserve.\u003c\/p\u003e\n\n\u003cp\u003eThe Vietnam-inspired collection is composed chiefly by IFF perfumer Anh Ngo, with additional work by perfumer Luis Hou. Each fragrance is an eau de parfum—a concentration that speaks to the house's commitment to quality—housed in minimalist rounded clear-glass bottles paired with illustrated art boxes. The design is as considered as the fragrance itself: clean, warm, and distinctly d'Annam.\u003c\/p\u003e","brand":"d'Annam","offers":[{"title":"1.7 oz (50 ml)","offer_id":54027996496188,"sku":"DAN-mango-sticky-rice","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/MangoStickyRice-BottleOnly.png?v=1787848276"},{"product_id":"d-annam-matcha-soft-serve-eau-de-parfum","title":"d'Annam Matcha Soft Serve Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eMatcha Soft Serve opens with the distinctive, slightly grassy brightness of matcha tea—that particular green note that sits somewhere between fresh leaf and powdered earthiness. It's immediately recognisable, neither floral nor fruity, but genuinely tea-like in its clarity. This top note establishes the composition's central idea: the scent of something cold, creamy and subtly sweet.\u003c\/p\u003e\n\n\u003cp\u003eAs the fragrance settles, the heart reveals its gourmand heart. Milk arrives as a soft, creamy accord that transforms the matcha's initial sharpness into something gentler, almost comforting. Alongside it comes the waffle cone—a subtle sweetness with a faint nod to butter and baked grain. Together, these notes create the olfactory equivalent of that moment when matcha powder dissolves into cold milk, becoming something altogether more indulgent than either ingredient alone. There's a sense of chill here, a coolness that feels deliberate rather than accidental.\u003c\/p\u003e\n\n\u003cp\u003eThe base settles into vanilla, but this is no heavy, syrupy vanilla. Instead, it provides a warm anchor that prevents the composition from becoming too airy or insubstantial. It's the vanilla of sweetness itself—the note that says 'dessert'—without overwhelming the matcha's essential character or the creamy softness of the milk. The overall effect is balanced: green and creamy, slightly sweet, with enough restraint to feel wearable rather than gourmand-heavy.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eAnh Ngo is an IFF perfumer whose particular gift lies in translating the specific sensory experiences of Asian food and drink culture into precise, evocative fragrances. Rather than approximating or romanticising, Ngo composes scents that capture the true-to-life character of their inspiration—the actual smell of matcha as it exists, the genuine sweetness of soft serve ice cream, the textural quality of a waffle cone. This is not perfumery that invents; it interprets.\u003c\/p\u003e\n\n\u003cp\u003eFor d'Annam's Vietnam-inspired collection, Ngo serves as the principal nose, bringing both technical mastery and a deep understanding of the cultural and culinary references at the heart of each composition. Matcha Soft Serve is part of this body of work—a collection of fragrances that function as olfactory love letters to the dishes, drinks and rituals that define East and Southeast Asian memory and pleasure.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eThis fragrance suits those with a genuine affection for gourmand scents who nonetheless appreciate restraint and specificity. If you love the idea of wearing fragrance inspired by food and drink, but find many gourmand fragrances too heavy or one-dimensional, Matcha Soft Serve offers an alternative: sweetness tempered by the genuine green character of matcha, creaminess balanced by clarity.\u003c\/p\u003e\n\n\u003cp\u003eIt appeals equally to those with a particular fondness for matcha itself—whether as a beverage, ingredient or cultural touchstone. There's an authenticity here that matcha enthusiasts will recognise. The composition doesn't pretend matcha is something it isn't; instead, it honours the ingredient's distinctive character whilst placing it in a gourmand context.\u003c\/p\u003e\n\n\u003cp\u003eIt's also for anyone drawn to d'Annam's broader project: the idea that fragrance can be a form of cultural storytelling, that scent can evoke specific places, rituals and memories tied to Asian food and drink. If you've worn other fragrances from the house—Mango Sticky Rice, Mooncake, Bubble Tea—you'll recognise Ngo's approach: precise, affectionate, grounded in genuine sensory experience rather than perfume-house cliché.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eMatcha Soft Serve works beautifully in warm months, when the composition's cool, creamy character feels most welcome. There's something inherently summery about soft serve ice cream, and this fragrance captures that seasonal quality without becoming aggressively aquatic or fruity. Wear it when you want something sweet but not heavy, present but not demanding.\u003c\/p\u003e\n\n\u003cp\u003eIt's equally suited to daytime wear—the matcha's green clarity keeps it fresh enough for office or casual settings—though its gourmand heart means it carries enough personality for evening. The 50ml Eau de Parfum concentration ensures good longevity without becoming cloying as the day progresses.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam was founded by Nick Hoang, whose name means 'from Annam'—the historical name for Vietnam. The house was conceived as a platform for olfactory storytelling centred on East and Southeast Asian food, drink and cultural memory. Rather than abstract or aspirational fragrance narratives, d'Annam composes scents inspired by specific, tangible things: white rice, mango sticky rice, matcha soft serve, mooncake, bubble tea. Each fragrance functions as a wearable interpretation of these references, rendered through scent.\u003c\/p\u003e\n\n\u003cp\u003eThe Vietnam-inspired collection is composed principally by Anh Ngo, with additional work by perfumer Luis Hou. Each fragrance is an Eau de Parfum, housed in minimalist rounded clear-glass bottles paired with illustrated art boxes. The design is deliberately understated, allowing the fragrance itself—and the cultural reference it represents—to remain central. d'Annam fragrances are available at Redolia Perfumery as full bottles, each a complete olfactory statement.\u003c\/p\u003e","brand":"d'Annam","offers":[{"title":"1.7 oz (50 ml)","offer_id":54027996528956,"sku":"DAN-matcha-soft-serve","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/matcha.png?v=1787848280"},{"product_id":"d-annam-tokyo-nights-eau-de-parfum","title":"d'Annam Tokyo Nights Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eTokyo Nights opens with umeshu—that distinctive Japanese plum liqueur, honeyed and gently fermented, with a subtle stone-fruit warmth that immediately signals something considered and specific. It's an unusual top note, one that refuses the bright citrus shortcuts most fragrances reach for, instead settling into something more contemplative and slightly boozy.\u003c\/p\u003e\n\n\u003cp\u003eAs the composition develops, osmanthus and tobacco emerge at its heart. Osmanthus carries an almost apricot-like sweetness, delicate and floral without ever becoming perfumey or abstract—it's the scent of actual flowers, the kind you'd encounter in a Tokyo garden or temple courtyard. The tobacco here isn't the acrid smoke of a cigarette; it's the dry, slightly woody character of cured leaf, grounding the sweetness with a touch of earthiness and sophistication.\u003c\/p\u003e\n\n\u003cp\u003eThe base reveals smoke and amber, where the composition settles into something warmer and more enveloping. The smoke is not aggressive—it's the kind of atmospheric smoke you'd find lingering in an izakaya late at night, or drifting through a quiet street after dark. It mingles with amber to create a soft, almost creamy drydown that feels intimate rather than loud. This is a fragrance that whispers rather than announces.\u003c\/p\u003e\n\n\u003cp\u003eWhat emerges across the wear is a portrait of a specific moment: the sensory experience of Tokyo after hours. There's the warmth of alcohol and fermented fruit, the delicate floral notes of a carefully tended garden, the subtle earthiness of tobacco, and the ambient smoke that seems to hang in the air of the city's quieter corners. It's amber-based, yes, but one that feels earned through its constituent parts rather than applied as a blanket of sweetness. The overall effect is warm, slightly mysterious, and deeply tied to place and time.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eTokyo Nights is the work of Anh Ngo, an IFF perfumer and the principal nose behind d'Annam's Vietnam-inspired collection. Ngo has built a distinctive practice around a particular skill: translating specific Asian foods, drinks and memories into precise, evocative, true-to-life compositions. This is not the work of someone inventing imaginary florals or abstract concepts. Ngo approaches fragrance composition as an act of translation—taking a lived sensory experience, a taste, a moment, and rendering it faithfully in scent.\u003c\/p\u003e\n\n\u003cp\u003eIn Tokyo Nights, that translation centres on the experience of the city itself: the umeshu speaks to Japanese drinking culture and the ritualistic pleasure of fermented fruits; the osmanthus and tobacco reference both the botanical and agricultural heritage of East Asia; the smoke and amber evoke the nocturnal atmosphere of urban spaces where food, drink, and social ritual converge. Each note has been chosen not for its abstract beauty but for its ability to convey something real and specific about a place and its culture.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eTokyo Nights is for anyone drawn to fragrances that feel anchored to something genuine—a place, a memory, a cultural moment—rather than existing in the abstract. It suits those who appreciate subtlety and are willing to lean in close to a fragrance rather than expecting it to announce itself across a room.\u003c\/p\u003e\n\n\u003cp\u003eIt will appeal to people with an interest in Japanese culture, certainly, but also to anyone fascinated by how scent can capture the specificity of a city or a time of day. It's for the person who has walked through Tokyo's quieter streets at night and wants to carry that particular atmosphere with them. It's equally suited to someone who simply enjoys fragrances that feel composed with intention and restraint, where every note serves a purpose.\u003c\/p\u003e\n\n\u003cp\u003eThis is a fragrance for evening wear, for moments of quietude, for those who prefer depth and intrigue to immediate gratification.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eTokyo Nights is most naturally suited to evening—it carries the mood of the city after dark, when the pace slows and the air takes on a different quality. It works beautifully in autumn and winter, when its warmth and subtle smokiness feel most at home. The umeshu opening makes it particularly apt for occasions involving food and drink: dinner parties, intimate gatherings, or simply an evening spent in good company.\u003c\/p\u003e\n\n\u003cp\u003eIt's not a fragrance for the office or the gym. This is a scent for occasions where you have time to let it develop, where its subtlety can be appreciated rather than overwhelmed by the demands of a busy day. It rewards proximity and attention.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam was founded by Nick Hoang, whose name means 'from Annam'—the historical name for Vietnam. The house operates from a clear premise: fragrances can be olfactory love letters to East and Southeast Asian food, culture and memory. Rather than chasing abstract concepts or invented notes, d'Annam composes around specific dishes, drinks and rituals: white rice, mango sticky rice, matcha soft serve, mooncake, bubble tea. Each fragrance attempts to render these experiences as wearable scent.\u003c\/p\u003e\n\n\u003cp\u003eThe Vietnam-inspired collection—of which Tokyo Nights forms a part—is composed chiefly by IFF perfumer Anh Ngo, with additional work by perfumer Luis Hou. Each fragrance is an eau de parfum, housed in minimalist rounded clear-glass bottles paired with illustrated art boxes. The design is restrained, allowing the fragrance itself to be the primary statement. At Redolia Perfumery, Tokyo Nights is offered as a full 50ml bottle.\u003c\/p\u003e","brand":"d'Annam","offers":[{"title":"1.7 oz (50 ml)","offer_id":54027996561724,"sku":"DAN-tokyo-nights","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/tokyo.png?v=1787848285"},{"product_id":"d-annam-strawberry-mochi-eau-de-parfum","title":"d'Annam Strawberry Mochi Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\u003cp\u003eStrawberry mochi exists in a peculiar moment between textures: the soft give of glutinous rice flour skin yielding to the cool, dense sweetness within. Anh Ngo's interpretation captures that duality through scent, beginning with a bright strawberry top note that carries the fruit's natural tartness alongside its candied warmth. It's fresh without being sharp, ripe without veering into jammy excess.\u003c\/p\u003e\n\u003cp\u003eAs the composition settles, rice and red beans emerge at its heart—an unexpected turn that grounds the fragrance in something altogether more complex than simple fruit sweetness. These notes work together to create a soft, slightly powdery quality, reminiscent of the delicate rice flour coating that defines the confection itself. There's a subtle earthiness here, a gentle nod to the legume's understated presence in East and Southeast Asian desserts, lending the fragrance a quiet sophistication that prevents it from reading as merely gourmand.\u003c\/p\u003e\n\u003cp\u003eThe base arrives with brown sugar and vanilla, which together create a warm, enveloping finish. The vanilla doesn't announce itself as a separate entity; instead, it deepens the brown sugar's caramel-like quality, building a creamy, lingering sweetness that feels substantial without becoming cloying. This is where the fragrance settles into skin, developing a gentle sillage that suggests indulgence rather than demanding it.\u003c\/p\u003e\n\u003cp\u003eThe overall effect is remarkably true-to-life: you're not wearing a generic \"gourmand\" scent, but rather the specific memory of eating strawberry mochi—that particular combination of fruit, rice, sugar and the subtle savoury undertone of red beans. It's a fragrance that smells like something, rather than simply smelling sweet.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\u003cp\u003eAnh Ngo is an IFF perfumer and the principal nose behind d'Annam's Vietnam-inspired collection. Her approach to fragrance composition centres on translation: taking specific Asian foods, drinks and cultural moments—the kind of sensory experiences that carry memory and meaning—and rendering them as precise, evocative, true-to-life olfactory compositions. This is not about approximation or suggestion. Ngo works from direct knowledge and genuine affinity, which means her fragrances smell like what they claim to be, rather than like perfumery's familiar shorthand for \"Asian-inspired\" or \"gourmand.\"\u003c\/p\u003e\n\u003cp\u003eStrawberry Mochi demonstrates this approach clearly. The fragrance doesn't treat its subject as a jumping-off point for creative abstraction; instead, it honours the specific sensory profile of the confection itself, translating texture and taste into scent with remarkable clarity. This is the work of a perfumer who understands both the technical precision required to build a fragrance and the cultural specificity required to make it truthful.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis fragrance appeals to those who appreciate gourmand scents that possess restraint and nuance. If you've ever found yourself drawn to fragrances inspired by food and drink but frustrated by their tendency toward one-dimensional sweetness, Strawberry Mochi offers an alternative. The rice and red bean heart notes provide an unusual counterpoint to the strawberry and sugar, creating a composition with enough complexity to sustain repeated wear.\u003c\/p\u003e\n\u003cp\u003eIt's also for anyone with genuine affinity for East and Southeast Asian culinary culture—those for whom mochi isn't merely a novelty, but a familiar pleasure. The fragrance speaks to that specificity of experience. Similarly, it will resonate with perfume enthusiasts who value niche houses that work from a clear point of view rather than attempting to please everyone, and who appreciate when a fragrance smells like its stated inspiration rather than a generic category.\u003c\/p\u003e\n\u003cp\u003eStrawberry Mochi is unisex in its appeal, though its softness and sweetness may particularly suit those who gravitate toward lighter, more delicate fragrances rather than bold, projecting scents.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\u003cp\u003eThis is a fragrance for quieter moments and closer encounters. Its gentle sillage and intimate sweetness make it ideal for daytime wear, particularly during warmer months when its fresh strawberry opening feels most welcome. It works beautifully in the afternoon—that transitional hour when something light but substantial feels right.\u003c\/p\u003e\n\u003cp\u003eIt's equally suited to evening, particularly in informal settings where a gourmand fragrance feels appropriate without being out of place. The brown sugar and vanilla base provide enough warmth and depth to carry the scent through the evening without requiring reapplication, though its modest projection means it won't dominate a room.\u003c\/p\u003e\n\u003cp\u003eConsider it for occasions when you want to wear something that feels like a small indulgence—a personal pleasure rather than a statement. It's the fragrance equivalent of eating something delicious when no one's watching.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\u003cp\u003ed'Annam takes its name from Annam, the historical designation for Vietnam, and was founded by Nick Hoang—a name that carries its own meaning, \"from Annam.\" The house's mission is precise: to compose fragrances as olfactory love letters to East and Southeast Asian food, culture and memory. This isn't marketing language. The fragrances are genuinely conceived around specific dishes, drinks and rituals—white rice, mango sticky rice, matcha soft serve, mooncake, bubble tea—each translated into wearable scent.\u003c\/p\u003e\n\u003cp\u003eThe Vietnam-inspired collection, which includes Strawberry Mochi, is composed chiefly by Anh Ngo, with additional work by perfumer Luis Hou. Each fragrance is an eau de parfum, presented in minimalist rounded clear-glass bottles paired with illustrated art boxes. The aesthetic is restrained and considered, allowing the fragrance itself to be the focus. At Redolia Perfumery, Strawberry Mochi is offered as a full 50ml bottle, providing a generous quantity of a fragrance designed to be worn and lived with, rather than merely sampled.\u003c\/p\u003e\n","brand":"d'Annam","offers":[{"title":"1.7 oz (50 ml)","offer_id":54027996594492,"sku":"DAN-strawberry-mochi","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/mochi.png?v=1787848289"},{"product_id":"d-annam-mooncake-eau-de-parfum","title":"d'Annam Mooncake Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eThe mooncake is a pastry of profound cultural weight across East and Southeast Asia—a mid-autumn festival essential, often gifted in ornate boxes, its golden exterior stamped with characters or images of the moon. Inside, a dense filling of lotus seed paste or red bean, sometimes studded with salted egg yolk, a ingredient that transforms sweetness into something more complex, more memorable. Luis Hou's composition captures this duality with precision.\u003c\/p\u003e\n\n\u003cp\u003eThe fragrance opens with golden syrup—that deep amber warmth of caramelised sugar, the kind that coats the roof of a mooncake's exterior—paired immediately with mung bean, which brings an earthy, almost savoury grounding. It's a clever opening: sweetness tempered by something green and slightly mineral, preventing the composition from tipping into pure confection.\u003c\/p\u003e\n\n\u003cp\u003eThe heart reveals the filling. Salted egg yolk arrives as a creamy, almost buttery presence—rich and slightly salty, the way the ingredient itself tastes when bitten into. Lotus seed follows, contributing a soft, slightly powdery floral quality that feels gentle rather than perfume-counter loud. Together, these notes create an effect that's simultaneously gourmand and restrained, indulgent but not cloying.\u003c\/p\u003e\n\n\u003cp\u003eThe base settles into honey and vanilla—the fragrance's warmest, most enveloping layer. The honey feels natural rather than amber-like, a true honeyed sweetness that lingers on skin. Vanilla acts as a soft anchor, preventing the composition from becoming too heavy. What emerges across the wear is a scent that smells genuinely edible without ever feeling like a dessert fragrance in the conventional sense. It's legible, immediate, and rooted in something real: the memory of biting into a mooncake, the contrast of textures, the balance of salt and sweet, the ritual of sharing it.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eLuis Hou composed d'Annam Mooncake as part of his ongoing work with the house, bringing his contemporary approach to d'Annam's signature style of vivid, legible food-and-culture storytelling. Hou works within the house's established language—fragrances that read as immediate olfactory narratives, rooted in specific Asian culinary and cultural moments—translating the mooncake's sensory reality into wearable form.\u003c\/p\u003e\n\n\u003cp\u003ed'Annam itself was founded by Nick Hoang, whose name means 'from Annam,' the historical name for Vietnam. The house composes fragrances as olfactory love letters to East and Southeast Asian food, culture and memory: white rice, mango sticky rice, matcha soft serve, bubble tea, and now mooncake. Each fragrance is an eau de parfum, housed in minimalist rounded clear-glass bottles paired with illustrated art boxes—design that feels considered and restrained, allowing the fragrance itself to be the primary focus. The Vietnam-inspired collection draws chiefly on the work of IFF perfumer Anh Ngo, with additional compositions like this one from Luis Hou, ensuring the house's output remains varied in voice whilst consistent in vision.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam Mooncake appeals to those who approach fragrance as a form of cultural and sensory storytelling rather than as abstract olfactory art. It's for people who find meaning in food—who understand that a mooncake isn't simply a pastry but a vessel for tradition, family, and seasonal ritual. It suits those drawn to gourmand fragrances but who find many in the category too broad, too sweet, too generic. Here, the gourmand elements are specific, rooted, and balanced by earthy and savoury notes that prevent the composition from feeling one-dimensional.\u003c\/p\u003e\n\n\u003cp\u003eIt's equally suited to anyone with a connection to East or Southeast Asian culture, whether through heritage, residence, or genuine affection—those for whom a fragrance like this reads as a form of recognition, a scent that honours something real rather than inventing it. It's for the person who wears fragrance as a second language, communicating something about taste and attention through what they choose to smell like.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam Mooncake works beautifully during the mid-autumn festival season itself, when mooncakes are gifted and shared, when the cultural moment is at its height. But it's equally wearable year-round for anyone who simply loves the scent—there's nothing seasonal about appreciating honey, vanilla, and the subtle salted richness of egg yolk rendered as fragrance.\u003c\/p\u003e\n\n\u003cp\u003eIt suits daytime wear, when its legibility and warmth feel particularly welcoming. It's intimate enough for evening, when the base notes deepen and the fragrance settles into skin. It works well in quieter settings where its subtlety can be appreciated—it's not a fragrance that announces itself loudly, but rather one that reveals itself to those close enough to notice.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam represents a particular approach to niche perfumery: the idea that fragrance can be a direct, unironic expression of cultural specificity and culinary memory. Rather than abstract or invented narratives, each composition in the collection references something real—a dish, a drink, a ritual—and translates it faithfully into scent. The result is a house that feels genuinely distinctive, where each fragrance occupies a specific place in the landscape of contemporary perfumery.\u003c\/p\u003e\n\n\u003cp\u003eThe minimalist packaging reinforces this philosophy. The rounded clear-glass bottles and illustrated boxes are beautiful without being precious, designed to let the fragrance be the primary experience. d'Annam fragrances are offered as eau de parfum concentration, ensuring longevity and presence on skin. The house's commitment to legible, food-and-culture storytelling—evident across its entire collection—makes it a natural home for anyone seeking fragrance that means something beyond the purely aesthetic.\u003c\/p\u003e","brand":"d'Annam","offers":[{"title":"1.7 oz (50 ml)","offer_id":54027996660028,"sku":"DAN-mooncake","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/bc-mooncake.png?v=1787848293"},{"product_id":"d-annam-japanese-whiskey-eau-de-parfum","title":"d'Annam Japanese Whiskey Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eJapanese whiskey carries a particular ritual: the careful pour, the first sip that catches light, the warmth that unfolds slowly. Anh Ngo has captured this experience not as sweetness, but as something altogether more grounded and contemplative. The composition opens with the sharp, almost medicinal bite of whiskey itself—that distinctive burn of grain spirit—paired with clary sage, which adds an herbal clarity that cuts through rather than softens the alcohol's edge. It's an honest beginning, one that doesn't romanticise the drink but rather honours its essential character.\u003c\/p\u003e\n\n\u003cp\u003eAs the fragrance settles, the heart reveals barley and oak—the very foundations of whiskey's flavour and its ageing process. Here, Ngo's precision becomes apparent. These aren't abstract woody notes; they're the specific, slightly grainy warmth of malted barley and the subtle vanilla-tinged character of wood that's held spirit for years. There's a dryness to this middle passage, a sense of grain and wood dust in sunlight, which speaks to both the distillery floor and the quiet contemplation that whiskey invites.\u003c\/p\u003e\n\n\u003cp\u003eThe base settles into chestnut and sandalwood—a pairing that's both unexpected and entirely logical. Chestnut brings a warm, almost creamy earthiness, while sandalwood provides a soft, woody anchor that prevents the composition from becoming too austere. Together, they create a lingering warmth that feels less like a fragrance ending and more like a memory settling into place: the kind of scent that remains on skin and clothing long after the initial application, deepening rather than fading.\u003c\/p\u003e\n\n\u003cp\u003eThis is a fragrance for those who appreciate whiskey not as a status symbol but as a moment—the pause before the glass reaches your lips, the contemplation it invites. It's woody, undoubtedly, but it's a woodiness that's been lived in, aged, and earned through time rather than simply extracted from trees.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eAnh Ngo is an IFF perfumer and the principal nose behind d'Annam's Vietnam-inspired collection. Her work is defined by an unusual gift: the ability to translate specific Asian foods, drinks and cultural moments into precise, evocative compositions that smell true to life rather than abstracted or romanticised. She doesn't create fragrances about whiskey; she creates fragrances that smell like the experience of whiskey itself—its ritual, its warmth, its contemplative quality.\u003c\/p\u003e\n\n\u003cp\u003eThis approach requires both technical mastery and deep cultural understanding. Ngo's compositions avoid the pitfalls of many niche fragrances: the overwrought, the precious, the invented. Instead, her work is grounded in specificity and memory. Japanese Whiskey is characteristic of her method—a fragrance that respects its subject matter enough to present it honestly, without artifice or unnecessary embellishment.\u003c\/p\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\n\u003cp\u003eJapanese Whiskey appeals to those who understand fragrance as a form of storytelling rather than mere decoration. It's for people who appreciate whiskey itself—not necessarily as daily drinkers, but as those who respect the craft, the patience, and the cultural significance behind it. The fragrance speaks to anyone drawn to East and Southeast Asian aesthetics: the minimalism, the precision, the quiet confidence that requires no announcement.\u003c\/p\u003e\n\n\u003cp\u003eThis is also a fragrance for those fatigued by the conventional perfumery narrative. There's no attempt here to seduce through sweetness or to impress through complexity for its own sake. Instead, Japanese Whiskey offers something rarer: authenticity. It's for the person who'd rather wear something honest than something loud, something that deepens throughout the day rather than announcing itself in the first five minutes.\u003c\/p\u003e\n\n\u003cp\u003eIt suits those with an appreciation for woody fragrances who've perhaps found many in that category too one-dimensional. The barley and chestnut notes here add unexpected warmth and texture, preventing the composition from becoming austere or overly masculine in the conventional sense.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eJapanese Whiskey is a fragrance for deliberate moments. Wear it in the evening, particularly during autumn and winter, when its warmth feels most appropriate. It's suited to quiet gatherings rather than crowded venues—the kind of occasion where conversation matters more than impression. It works beautifully in professional settings where subtlety is valued: the boardroom, the gallery opening, the intimate dinner.\u003c\/p\u003e\n\n\u003cp\u003eThis is also a fragrance for solitary rituals. Apply it before settling in with a book, before a long drive, before any moment that calls for quiet contemplation. It's the scent of transition—the space between day and evening, between activity and reflection.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam was founded by Nick Hoang, whose name means 'from Annam'—the historical name for Vietnam. The house composes fragrances as olfactory love letters to East and Southeast Asian food, culture and memory. Rather than chasing trends, d'Annam works with specific subjects: white rice, mango sticky rice, matcha soft serve, mooncake, bubble tea, and now Japanese whiskey. Each fragrance is rendered as wearable scent, precise and true-to-life.\u003c\/p\u003e\n\n\u003cp\u003eThe Vietnam-inspired collection is composed chiefly by Anh Ngo, with additional work by perfumer Luis Hou. Each fragrance is housed in a minimalist rounded clear-glass bottle, paired with illustrated art boxes that reflect the subject matter. This is niche perfumery with purpose—fragrances that respect both their inspiration and their wearer.\u003c\/p\u003e","brand":"d'Annam","offers":[{"title":"5.0 oz (150 ml)","offer_id":54027996954940,"sku":"DAN-japanese-whiskey","price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/whiskey-2.png?v=1787848297"},{"product_id":"d-annam-bubble-tea-eau-de-parfum","title":"d'Annam Bubble Tea Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eBubble tea arrives as a fragrance the way it arrives in a glass: layered, textured, alive with contrast. Luis Hou has composed something that captures the drink's essential character—the brewed warmth, the chewy sweetness, the creamy finish—without pretending perfume can replicate taste. Instead, d'Annam Bubble Tea speaks in the language of scent.\u003c\/p\u003e\n\n\u003cp\u003eIt opens with black tea, steeped and present. Not a whisper of bergamot or Earl Grey abstraction, but the actual dark, slightly astringent character of brewed leaves. This is the drink's foundation, its reason for being. The tea settles quickly into the heart, where boba and brown sugar emerge. Here the fragrance becomes noticeably sweeter, warmer—the tapioca pearls rendered as a gentle, almost creamy roundness, paired with brown sugar's deeper, almost caramel-tinged sweetness. It's gourmand without being cloying, indulgent without losing its grounding in the original drink.\u003c\/p\u003e\n\n\u003cp\u003eThe base unfolds slowly. Milk arrives first, softening everything that came before, adding a subtle creaminess that makes the composition feel complete and almost comforting. Vanilla follows, but not as a loud finish. Instead, it acts as a gentle anchor, a whisper of sweetness that lingers without dominating. The overall effect is of a fragrance that tastes the way bubble tea feels: warm in your hands, sweet on your tongue, familiar and a little bit special.\u003c\/p\u003e\n\n\u003cp\u003eThis is a fragrance that reads clearly. There are no hidden notes, no mysterious base accords that shift unexpectedly. What d'Annam has done here is translate a beloved drink into wearable form with directness and respect for the thing itself.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eLuis Hou is a contemporary perfumer who has composed d'Annam Bubble Tea in the house's signature style: vivid, legible, food-and-culture storytelling rendered as scent. Working within d'Annam's established aesthetic—where each fragrance functions as an olfactory love letter to a specific East or Southeast Asian food, drink or cultural motif—Hou has created something that feels both immediate and considered.\u003c\/p\u003e\n\n\u003cp\u003ed'Annam itself was founded by Nick Hoang, whose name means 'from Annam,' the historical name for Vietnam. The house composes fragrances as interpretations of the region's food culture and memory: white rice, mango sticky rice, matcha soft serve, mooncake, and now bubble tea. Each fragrance is an eau de parfum, housed in minimalist rounded clear-glass bottles paired with illustrated art boxes. The Vietnam-inspired collection has been composed chiefly by IFF perfumer Anh Ngo, with additional work from perfumers like Luis Hou, each bringing their own sensibility to the house's central mission.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eBubble Tea is for anyone who understands that fragrance can be a form of storytelling, and that the best stories are often about food, memory, and the small rituals that make life worth living.\u003c\/p\u003e\n\n\u003cp\u003eIt's for people who love bubble tea itself—who have opinions about boba texture, who know their regular order, who understand the drink as something more than a trend. But it's equally for those who simply appreciate when a perfume commits to an idea and executes it with clarity. There's no ambiguity here, no attempt to be something other than what it is.\u003c\/p\u003e\n\n\u003cp\u003eThis is a gourmand fragrance for those who find gourmand fragrances interesting rather than cloying. The sweetness is present but never overwhelming. The tea note keeps everything grounded. The milk and vanilla at the base prevent it from reading as pure dessert. It's a fragrance that respects the intelligence of the person wearing it.\u003c\/p\u003e\n\n\u003cp\u003eIt suits anyone drawn to niche perfumery that prioritises concept and clarity over trend-chasing. If you've worn other d'Annam fragrances and found them rewarding, Bubble Tea will feel like a natural addition. If this is your first encounter with the house, it's an excellent introduction to their philosophy.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eBubble Tea is a fragrance for quiet moments and everyday occasions. It's not a statement scent; it's a companion. Wear it when you want something that feels personal rather than performative. It suits afternoon hours particularly well—that time when you might actually have a bubble tea in hand, or wish you did.\u003c\/p\u003e\n\n\u003cp\u003eIt works well in warmer months, when the creaminess of the milk and vanilla feels refreshing rather than heavy. It's equally at home in cooler seasons, where the tea note and brown sugar warmth become more comforting. The fragrance is versatile enough for work, casual outings, or simply wearing at home. It doesn't demand occasion; it simply asks to be appreciated.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003ed'Annam is a niche perfume house built on a single, elegant idea: that fragrance can capture the essence of East and Southeast Asian food, culture and memory. Founded by Nick Hoang—whose name references Annam, the historical name for Vietnam—the house treats each composition as an olfactory love letter to a specific cultural touchstone.\u003c\/p\u003e\n\n\u003cp\u003eThe collection reads like a menu of memory. White rice. Mango sticky rice. Matcha soft serve. Mooncake. Bubble tea. Each fragrance is conceived not as an abstract interpretation but as a direct, legible translation of something real, something tasted, something cherished. The house works with skilled perfumers, including IFF's Anh Ngo and Luis Hou, to ensure that each composition honours both the original subject and the art of perfumery itself.\u003c\/p\u003e\n\n\u003cp\u003eHoused in minimalist rounded clear-glass bottles with illustrated art boxes, d'Annam fragrances are offered as eau de parfum—a concentration that speaks to the house's commitment to quality and longevity. This is niche perfumery in the truest sense: small-batch, concept-driven, uncompromising in its vision.\u003c\/p\u003e","brand":"d'Annam","offers":[{"title":"1.7 oz (50 ml)","offer_id":54027997970748,"sku":"DAN-bubble-tea","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/BubbleTea-Botle.png?v=1787848301"}],"url":"https:\/\/redolia.com\/collections\/d-annam.oembed","provider":"Redolia Perfumery","version":"1.0","type":"link"}