{"title":"BORNTOSTANDOUT","description":"\u003cp\u003e\u003cstrong\u003eBORNTOSTANDOUT\u003c\/strong\u003e is a South Korean niche perfume house founded in Seoul in 2022 by Jun Lim. Bold, provocative and unapologetically sensual, the house builds fragrances around dirty, addictive, skin-and-gourmand themes with deliberately confronting names — from Dirty Heaven and Filthy Musk to the concentrated Extrait Extrême line of Black Mango, Oud Candy and Black Karak.\u003c\/p\u003e\n\u003cp\u003eThe signature flacons take their cue from Joseon-dynasty porcelain: crisp white for the Eau de Parfum range and deep crimson for the more concentrated, longer-lasting Extrait Extrême, each finished with the house’s stark red or black lettering. The Extrait line is aged in traditional Korean Onggi pottery, a nod to the brand’s roots.\u003c\/p\u003e\n\u003cp\u003eNearly every BORNTOSTANDOUT fragrance is unisex, composed with a roster of respected international perfumers including Quentin Bisch and Margaux Le Paih Guérin. Quickly picked up by retailers such as Harrods and Selfridges, the house has become one of the most talked-about names in modern niche. Each fragrance is offered here at Redolia Perfumery as a full bottle — explore the BORNTOSTANDOUT collection below.\u003c\/p\u003e","products":[{"product_id":"borntostandout-dirty-heaven-eau-de-parfum","title":"BORNTOSTANDOUT Dirty Heaven Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eDirty Heaven arrives as a contradiction that resolves itself beautifully on skin. The opening is luminous—white flowers and neroli create an almost ethereal brightness, the kind of radiant top note you might find in a classical floral perfume. But this is where BORNTOSTANDOUT's sensual philosophy takes hold. Beneath that airy florality sits jasmine, which deepens and softens the composition, lending it a creamy, almost indolic character. The white flowers don't stay innocent for long.\u003c\/p\u003e\n\n\u003cp\u003eThe base is where the name makes sense. Tonka bean and vanilla arrive with a gourmand warmth, but they're tempered by saffron's spiced, slightly dusty quality and ambroxan's clean, slightly woody undertone. Ambergris and white musk round out the composition with a skin-like sensuality—that addictive quality the house is known for. The result is an amber floral that feels both comforting and slightly transgressive, sweet without being cloying, floral without being precious. It's a fragrance that smells like comfort and allure at once, the olfactory equivalent of luxury linens and late nights.\u003c\/p\u003e\n\n\u003cp\u003eDirty Heaven sits comfortably in that amber floral family, but it's an interpretation with depth and restraint. There's nothing shrill or overly sugared here; instead, the composition builds gradually, revealing different facets as it settles on skin. The longevity is excellent, as befits an Extrait Extreme expression.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eDirty Heaven is the work of perfumer Margaux Le Paih Guérin and BORNTOSTANDOUT, the Seoul-based niche house founded in 2022 by Jun Lim (trading as House by Lim). The house has built its identity on a deliberately provocative approach to fragrance creation—bold, sensual compositions with names that challenge and intrigue in equal measure. There's nothing apologetic about BORNTOSTANDOUT's aesthetic; the fragrances are unapologetically skin-focused, often built around gourmand and dirty themes that refuse the expected gentility of conventional perfumery.\u003c\/p\u003e\n\n\u003cp\u003eThe house's minimalist presentation—heavy, architectural flacons with restrained labelling—underscores this approach. These are fragrances designed to provoke conversation and demand attention, not to blend quietly into the background. Margaux Le Paih Guérin's composition for Dirty Heaven captures that ethos entirely: a fragrance that announces itself without apology, that balances refinement with raw sensuality.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eDirty Heaven is for the wearer who understands that luxury doesn't require apology. This is a fragrance for those drawn to amber florals but bored by their conventional expressions—those who want jasmine and tonka bean but also want saffron's spiced edge and ambergris's subtle animalic warmth. It's unisex by design, which is to say it's not trying to perform femininity or masculinity; it simply smells beautiful on skin, regardless of who's wearing it.\u003c\/p\u003e\n\n\u003cp\u003eYou'll appreciate Dirty Heaven if you're comfortable with fragrance as a form of self-expression rather than decoration. It's for the person who reads the name and smiles rather than bristles, who understands that provocation and refinement aren't mutually exclusive. It's also for anyone who values longevity and depth—the Extrait Extreme concentration means this fragrance will develop and evolve throughout the day, revealing new facets as it settles.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eDirty Heaven works beautifully in cooler months, when its warmth and depth feel particularly welcome. Autumn and winter are its natural seasons—the kind of weather that calls for fragrances with substance and staying power. That said, the brightness of its white flowers and neroli opening means it's not entirely seasonally bound; wear it whenever you want something that feels both comforting and slightly illicit, both familiar and surprising.\u003c\/p\u003e\n\n\u003cp\u003eThis is an evening fragrance primarily, though it's sophisticated enough for daytime wear if you're in a professional setting that values individuality. It's the sort of scent you'd wear to dinner, to an event where you want to be remembered, to any occasion where you're comfortable being noticed. It's not a background fragrance; it's a statement.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT, founded in Seoul in 2022 by Jun Lim, represents a distinctly contemporary approach to niche perfumery. The house emerged from a clear creative vision: fragrances that refuse the expected, that centre sensuality and skin-feel above all else. The names are deliberately confronting—a strategy that serves a purpose. They signal immediately that these aren't fragrances designed to please everyone, but rather to speak directly to those who understand that perfume is a form of self-knowledge.\u003c\/p\u003e\n\n\u003cp\u003eThe Extrait Extreme line, of which Dirty Heaven is a part, represents the house's most concentrated expression. These are fragrances built for longevity and presence, for wearers who want their scent to develop and evolve throughout the day. Each is offered here at Redolia Perfumery as a full bottle—a commitment to the house's bold, uncompromising vision.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395832926524,"sku":"8809840210790","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/DIRTY_HEAVEN_bottle.jpg?v=1789436199"},{"product_id":"borntostandout-sin-pleasure-eau-de-parfum","title":"BORNTOSTANDOUT Sin \u0026 Pleasure Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\u003cp\u003eSin \u0026amp; Pleasure opens with white flowers that arrive with a whisper rather than a shout, lending the composition an almost deceptive softness. This is a feint. The heart reveals ylang-ylang and almond—a pairing that walks the line between creamy and slightly spiced, between comfort and intrigue. It's the moment before the fragrance shows its true nature.\u003c\/p\u003e\n\u003cp\u003eThe base is where BORNTOSTANDOUT's philosophy becomes unmistakable. Caramel and vanilla arrive first, offering a gourmand sweetness that feels earned rather than cloying. Then comes the oud, leather, and patchouli—earthy, animalic, decidedly sensual. The rum adds a boozy warmth that ties everything together, creating a scent that feels rich and darkly textured. It's amber woody in family, but the execution is far more complex than the category suggests. This is not a safe fragrance. It's one that demands attention and rewards those willing to sit with its contradictions.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\u003cp\u003eSin \u0026amp; Pleasure is the work of perfumer Amelie Bourgeois in collaboration with BORNTOSTANDOUT, the Seoul-based niche house founded in 2022 by Jun Lim under the banner House by Lim. The house has built its reputation on a deliberately provocative approach to fragrance: bold, uncompromising, and unapologetically sensual. Where many perfume houses soften their edges, BORNTOSTANDOUT leans into them.\u003c\/p\u003e\n\u003cp\u003eThe house's identity is rooted in Seoul's contemporary fragrance culture—a space where minimalism meets maximalist ambition, where restraint in presentation contrasts with audacity in composition. The fragrances are housed in heavy, architectural flacons that feel more like objects than vessels, each name chosen to provoke rather than placate. Sin \u0026amp; Pleasure is entirely consistent with this vision: it refuses to apologize for what it is.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis fragrance speaks to those with a developed palate and a willingness to be noticed. It's for the wearer who understands that fragrance can be a form of self-expression that goes beyond the decorative—who sees it as a statement, even a small act of rebellion.\u003c\/p\u003e\n\u003cp\u003eSin \u0026amp; Pleasure works equally well for those drawn to amber woody fragrances seeking something with genuine depth, and for those who typically gravitate toward gourmand scents but want them tempered with something darker and more sophisticated. The unisex nature of the composition means it suits anyone regardless of gender; the fragrance itself is too complex to be confined by such categories.\u003c\/p\u003e\n\u003cp\u003eIt's particularly suited to those who appreciate oud and leather in their fragrances, who don't shy away from animalic or slightly dirty accords, and who understand that sensuality in fragrance is a mature, grown-up concept. This is not a fragrance for the fragrance-curious. It's for the fragrance-committed.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\u003cp\u003eSin \u0026amp; Pleasure is an evening fragrance first and foremost, though its 50ml Eau de Parfum concentration means it has the staying power to carry through an entire night. Apply it before heading out, and it will still be present hours later, having evolved and deepened on the skin.\u003c\/p\u003e\n\u003cp\u003eWear it to occasions where you want to be remembered—intimate dinners, late-night gatherings, moments that call for something more than the everyday. It's equally at home in winter as in warmer months; the caramel and vanilla provide comfort in cooler weather, whilst the oud and leather ensure it never feels cloying or overly sweet. The rum note creates a nighttime intensity, evoking recklessness and excess.\u003c\/p\u003e\n\u003cp\u003eThis is a fragrance for when you want your presence to linger in the room after you've left it.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\u003cp\u003eBORNTOSTANDOUT represents a new wave of niche perfumery emerging from Seoul—one that refuses the conventions of Western fragrance marketing and presentation. Founded in 2022, the house has quickly established itself as unafraid of provocation, building a collection around deliberately confronting names and skin-focused, addictive compositions.\u003c\/p\u003e\n\u003cp\u003eThe philosophy is simple: fragrance should be bold, sensual, and honest about its intentions. There is no pretence here, no soft-focus marketing language designed to make you feel better about what you're wearing. Instead, BORNTOSTANDOUT presents fragrances that know exactly what they are and make no apologies for it.\u003c\/p\u003e\n\u003cp\u003eThe Extrait Extreme line, of which Sin \u0026amp; Pleasure is a part, represents the house's most concentrated and longest-lasting expressions—a more intense iteration of the same daring sensibility. Each is offered as a full bottle at Redolia Perfumery, allowing you to experience the full vision without compromise.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395832959292,"sku":"8809840210806","price":230.0,"currency_code":"USD","in_stock":true},{"title":"3.4 oz (100 ml)","offer_id":54395832992060,"sku":"8809840211926","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/50-SIN_PLEASURE_bottle.jpg?v=1789436204"},{"product_id":"borntostandout-dirty-rice-eau-de-parfum","title":"BORNTOSTANDOUT Dirty Rice Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eDirty Rice arrives as a contradiction that somehow resolves itself into something genuinely compelling. The opening is bright and almost confectionery—almond and bergamot create a warm, slightly sweet introduction that feels almost welcoming. But this is a feint. Within minutes, the composition shifts into its true character, and you understand why the name exists.\u003c\/p\u003e\n\n\u003cp\u003eThe heart reveals rice and milk, notes that sound innocent enough on paper but read entirely differently when they're layered with peony. There's something creamy and almost animalic about this combination, a softness that's been deliberately roughed up. The milk note in particular doesn't smell like dairy so much as it does like skin—warm, intimate, slightly powdery. The rice adds a subtle grain-like texture, something almost grainy and earthy that prevents the composition from ever becoming purely gourmand or innocent.\u003c\/p\u003e\n\n\u003cp\u003eThe base is where Dirty Rice fully commits to its premise. Musk and sandalwood form the spine, but this isn't the clean sandalwood of traditional perfumery. Ambroxan—that grey-amber molecule that smells like skin and warmth and something indefinably sensual—pushes the composition into deeply intimate territory. Cedar and vetiver add structure and a subtle dryness, preventing the fragrance from becoming cloying. The result is a fragrance that smells expensive and considered, but also uncompromising. It clings to skin. It demands to be noticed. It doesn't apologize.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eDirty Rice was created by Olivier Cresp, a perfumer whose work for BORNTOSTANDOUT has helped define the house's bold aesthetic. BORNTOSTANDOUT itself is a Seoul-based niche perfume house founded in 2022 by Jun Lim, operating under the umbrella of House by Lim. From its inception, the house has positioned itself as deliberately provocative—the kind of brand that chooses its fragrance names with full knowledge that they'll make people pause, question, and ultimately lean in closer to understand what's actually happening in the bottle.\u003c\/p\u003e\n\n\u003cp\u003eThis is not a house interested in flattery or safety. The fragrances are sensual, sometimes confronting, always unapologetic about their intentions. Dirty Rice exemplifies this philosophy perfectly: a fragrance that could have been named something soft and abstract, but instead announces itself plainly, forcing you to reckon with what you're actually smelling.\u003c\/p\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\n\u003cp\u003eDirty Rice is for anyone who finds conventional fragrance marketing exhausting. It's for people who understand that perfume doesn't need to be floral to be beautiful, and that sensuality doesn't require apology. It suits those with a developed sense of smell—people who've worn enough fragrances to recognize quality construction and aren't looking for immediate gratification or broad appeal.\u003c\/p\u003e\n\n\u003cp\u003eGender is irrelevant here. The fragrance is genuinely unisex, though it will read differently depending on skin chemistry and personal style. On some people it will feel almost creamy and intimate; on others it will lean into the woody, slightly austere base. Both interpretations are equally valid. This is a fragrance for people confident enough to wear something that doesn't announce its gender or its intentions in the first five minutes.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eDirty Rice works best in cooler months and evening settings, though its longevity and sillage mean it can easily transition into autumn and winter wardrobes. This is a fragrance for intimate spaces—dinner, late afternoons, evenings when you're dressing for yourself rather than for a room. It's not a statement fragrance in the loud sense; it's a statement in the quiet, confident sense. The kind of fragrance someone notices when they're standing close to you, and then can't stop thinking about.\u003c\/p\u003e\n\n\u003cp\u003eIt's also a fragrance for layering and repetition. Dirty Rice reveals itself slowly, and its complexity deepens with familiarity. Wearing it once might intrigue you. Wearing it regularly will make you understand why BORNTOSTANDOUT exists.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT represents a particular moment in niche perfumery: the emergence of brands uninterested in the traditional codes of luxury fragrance marketing. Founded in Seoul in 2022, the house builds fragrances around dirty, addictive, skin-and-gourmand themes presented in heavy, minimalist flacons that match the boldness of the scents themselves. The names are deliberately provocative, chosen to make you think before you smell.\u003c\/p\u003e\n\n\u003cp\u003eThe Extrait Extreme line—of which Dirty Rice is a part—offers a more concentrated, longer-lasting expression of the house's core sensibility. These aren't diluted versions of safer ideas. They're distillations of the house's unapologetic vision, presented in full strength. At Redolia Perfumery in Somerville, New Jersey, we offer each as a complete 50ml bottle, allowing you to experience BORNTOSTANDOUT's Seoul-born boldness without compromise.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833024828,"sku":"8809840210714","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/50-DIRTY_RICE_bottle.jpg?v=1789436210"},{"product_id":"borntostandout-fig-porn-eau-de-parfum","title":"BORNTOSTANDOUT Fig Porn Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eFig Porn opens with a bright, almost juicy burst of fig and pear, lifted by bergamot's citrus snap. There's an immediacy here, a fruit-forward freshness that feels almost edible in its first moments. But this is not a simple fruity fragrance. As the composition settles, a heart of Turkish rose and peony emerges—floral, yes, but threaded through with cedar's dry, woody spine. The rose doesn't turn powdery or nostalgic; instead, it gains dimension from the cedar's presence, creating something that feels both sensual and structurally sound.\u003c\/p\u003e\n\n\u003cp\u003eThe base is where the fragrance reveals its true character. Musk, vanilla, sandalwood and amber build a warm, skin-close foundation that's distinctly gourmand without tipping into dessert territory. The vanilla is creamy but not sugary. The sandalwood adds a creeping softness. The musk grounds everything in an animalic, almost intimate register. What emerges across the wear is a fragrance that moves fluidly between fruity brightness, floral elegance and a deeply sensual, addictive drydown. It's a composition that rewards skin chemistry—the longer you wear it, the more the woody and musky elements assert themselves, creating a scent that feels personal and lived-in rather than applied.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eFig Porn is the work of Florian Gallo, the nose behind BORNTOSTANDOUT, a South Korean niche perfume house founded in Seoul in 2022 by Jun Lim (House by Lim). The house has built its reputation on a deliberately provocative approach to fragrance—bold, unapologetic, and unafraid of sensuality. The names alone signal this: they're confronting by design, meant to provoke thought and conversation rather than retreat into euphemism. It's a distinctly contemporary Seoul sensibility: irreverent, confident, and entirely comfortable with desire as a subject.\u003c\/p\u003e\n\n\u003cp\u003eGallo's work for the house channels this same daring. Rather than soften or apologize for the gourmand and animalic elements that define BORNTOSTANDOUT's aesthetic, he leans into them. Fig Porn is a study in contrasts—fruity yet woody, floral yet musky, bright yet deeply sensual. It's a fragrance that refuses to be categorised neatly, which is precisely the point.\u003c\/p\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\n\u003cp\u003eThis is a fragrance for those with a developed palate and a sense of humour about fragrance itself. If you've moved beyond the idea that perfume should be decorative or inoffensive, Fig Porn speaks your language. It suits people who are comfortable with their own sensuality and uninterested in playing small. The unisex positioning means it works equally well on any body, though it will express differently depending on skin chemistry—which is part of its appeal.\u003c\/p\u003e\n\n\u003cp\u003eFig Porn rewards those who enjoy woody fragrances with a gourmand undercurrent, or gourmand fragrances with real structural integrity. If you've loved fragrances that blur the line between beauty and provocation, this belongs in your collection. It's also a choice for anyone seeking something genuinely different from the mainstream—a fragrance that announces its independence not through obscurity, but through sheer confident presence.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eThe brightness of the opening makes Fig Porn work beautifully in daylight hours, particularly in autumn and winter when the woody base feels seasonally appropriate. It's equally at home in the evening, where the musky, vanilla-tinged drydown becomes more prominent and intimate. The fragrance has enough presence to work as an evening scent without ever feeling heavy or cloying.\u003c\/p\u003e\n\n\u003cp\u003eThis is not a fragrance that requires occasion—it's confident enough to wear whenever you choose. That said, it particularly suits moments when you want your fragrance to be noticed and discussed, rather than quietly fading into the background. It's a fragrance for people who are comfortable being themselves, loudly.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT represents a new generation of niche perfumery emerging from Seoul. Founded in 2022, the house has quickly established itself through an uncompromising creative vision: fragrances built around dirty, addictive, skin-and-gourmand themes, presented in heavy, minimalist flacons that feel substantial in the hand. The names are deliberately provocative—a rejection of the coy, euphemistic language that has long dominated fragrance marketing.\u003c\/p\u003e\n\n\u003cp\u003eThe Extrait Extreme line, to which Fig Porn belongs, offers a more concentrated, longer-lasting expression of the house's daring sensibility. These are fragrances designed to linger, to develop, to become part of your skin rather than simply sitting on top of it. At Redolia Perfumery, we offer the full 50ml bottle—a commitment to a fragrance that rewards extended wear and repeated discovery.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833123132,"sku":"8809840210677","price":230.0,"currency_code":"USD","in_stock":true},{"title":"3.4 oz (100 ml)","offer_id":54395833155900,"sku":"8809840211940","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/50-FIG_PORN_bottle.jpg?v=1789436215"},{"product_id":"borntostandout-drunk-maple-eau-de-parfum","title":"BORNTOSTANDOUT Drunk Maple Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eDrunk Maple opens with a sharp, almost peppery brightness—pink pepper and davana arriving first, with rum cutting through to establish something immediately warm and slightly boozy. It's not sweet from the start. There's a deliberate roughness to the top notes, a sense of spice and fermentation that keeps things from feeling candied or innocent.\u003c\/p\u003e\n\n\u003cp\u003eThe heart becomes richer and more substantial. Coffee and maple syrup emerge together, creating that peculiar sweetness you find in a really good coffee shop when someone's made a maple-glazed pastry nearby. There's suede here too—a soft, almost powdery texture that prevents the gourmand elements from becoming cloying. This is where the fragrance reveals its duality: it's simultaneously comforting and slightly unsettling, like comfort that's been left out in the cold.\u003c\/p\u003e\n\n\u003cp\u003eThe base is where things become properly addictive. Vanilla and benzoin provide the expected warmth, but amberwood and sandalwood add a woody, almost resinous quality that keeps the composition grounded. This isn't a fragrance that dissolves into pure sweetness. It maintains a structural integrity, a backbone of something earthy and substantial beneath all that maple and rum.\u003c\/p\u003e\n\n\u003cp\u003eWorn on skin, Drunk Maple reads as intimate and slightly provocative—the kind of scent that makes people lean in closer, wondering what they're actually smelling. It's a gourmand fragrance, yes, but one with real character and restraint.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eDrunk Maple comes from BORNTOSTANDOUT, the Seoul-based niche house founded in 2022 by Jun Lim under House by Lim. Perfumer Alex Lee has crafted this composition with the house's signature sensibility: bold, unapologetic, and deliberately confronting in its approach to fragrance.\u003c\/p\u003e\n\n\u003cp\u003eBORNTOSTANDOUT emerged from Seoul's independent perfume scene with an immediately distinctive point of view. The house doesn't concern itself with conventional fragrance marketing or the polite restraint that characterises much of the niche market. Instead, it builds fragrances around dirty, addictive, skin-and-gourmand themes, presenting them in heavy, minimalist flacons with names designed to provoke conversation rather than reassure.\u003c\/p\u003e\n\n\u003cp\u003eThis is a house that understands that fragrance can be sensual without apology, that sweetness doesn't require innocence, and that the best scents are often the ones that make you slightly uncomfortable before you realise you love them.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eDrunk Maple is for anyone who finds conventional gourmand fragrances too one-dimensional. If you've ever loved a sweet fragrance but wished it had more edge, more complexity, more sense of danger—this is your scent.\u003c\/p\u003e\n\n\u003cp\u003eIt suits people who aren't afraid of fragrance as a statement. The name alone signals that this isn't a safe choice, and the composition backs that up. You're not wearing this to blend in. You're wearing it because you appreciate craftsmanship, because you like fragrances that reveal themselves slowly, and because you're comfortable with a little provocation.\u003c\/p\u003e\n\n\u003cp\u003eThere's no gender to this fragrance. The coffee and suede give it an almost masculine structure; the maple and rum provide warmth that reads as feminine; the overall effect is simply sophisticated and adult. It works equally well on anyone who gravitates toward gourmand fragrances with backbone.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eDrunk Maple is best suited to cooler months and evening wear. There's something inherently autumnal about it—the maple, the coffee, the warmth of rum and vanilla all suggest September evenings and the shift toward winter. It's a fragrance for layered clothing, for situations where you want to be noticed, for moments when restraint feels less important than presence.\u003c\/p\u003e\n\n\u003cp\u003eThis is an Eau de Parfum, which means it has the concentration and longevity to carry you through an entire evening. It develops and shifts on skin over time, revealing different facets as it settles. Give it space to breathe; it rewards patience.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT represents a particular moment in niche perfumery: the emergence of independent voices from outside the traditional European fragrance establishment. Founded in Seoul in 2022, the house has built its reputation on a refreshingly direct approach to fragrance composition and marketing.\u003c\/p\u003e\n\n\u003cp\u003eEvery BORNTOSTANDOUT fragrance is built around a specific sensual concept, executed without apology or softening. The house's Extrait Extreme line represents the most concentrated, longest-lasting expression of this daring sensibility—a full commitment to the original vision. These aren't fragrances designed by committee or tested against focus groups. They're the work of a house that knows exactly what it wants to say and says it clearly.\u003c\/p\u003e\n\n\u003cp\u003eThe minimalist flacons—heavy, sculptural, deliberately understated—reflect the house's philosophy. There's no ornament here, no distraction. Just fragrance and the bottle it comes in. At Redolia Perfumery, we stock BORNTOSTANDOUT as full bottles, allowing you to experience the house's work in its intended concentration and longevity.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833188668,"sku":"8809840210844","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/50-DRUNK_MAPLE_bottle.jpg?v=1789436221"},{"product_id":"borntostandout-filthy-musk-eau-de-parfum","title":"BORNTOSTANDOUT Filthy Musk Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\u003cp\u003eFilthy Musk announces itself with an unlikely opening: the bright, almost tropical cut of pineapple meets the honeyed warmth of actual honey, both tempered by a substantial musk that settles immediately into your skin like something you've worn a hundred times before. It's an arresting combination—sweet, yes, but not confectionery. The pineapple reads as ripe and slightly fermented rather than juicy-fresh, which gives the top notes a peculiar depth.\u003c\/p\u003e\n\u003cp\u003eThe heart emerges gradually, introducing jasmine with a spiced edge courtesy of nutmeg, alongside patchouli that grounds everything in earthiness. This is where Filthy Musk reveals its true character: a fragrance that refuses to sit neatly in any single category. The jasmine could almost be indolic—that slightly animalic quality jasmine can possess—and it plays beautifully against the patchouli's mineral undertones. The nutmeg prevents any floral softness from taking hold.\u003c\/p\u003e\n\u003cp\u003eThe base is where the name makes sense. Civet and ambergris—both animalic, both controversial, both utterly compelling—anchor a gourmand structure of vanilla, caramel, and tonka bean. Ambroxan amplifies the musk's presence and extends the fragrance's longevity considerably. What emerges is a scent that is simultaneously edible and deeply sensual, sweet without being innocent, warm without being cosy. It clings to skin and clothing, evolving subtly over hours rather than transforming dramatically. This is a fragrance that settles into you.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\u003cp\u003eFilthy Musk is the work of perfumer Margaux Le Paih Guérin and BORNTOSTANDOUT, the Seoul-based niche house founded in 2022 by Jun Lim under the umbrella of House by Lim. BORNTOSTANDOUT exists in deliberate opposition to fragrance convention. The house's philosophy is unapologetically sensual, built around themes that are dirty, addictive, and skin-focused—qualities that extend to the fragrances themselves and, pointedly, to their names.\u003c\/p\u003e\n\u003cp\u003eThe provocation is intentional. In an industry that often trades in euphemism and softness, BORNTOSTANDOUT names its creations with the directness of someone who has decided that grown-up fragrance should smell like something real, something felt, something that doesn't require apology. The bottles themselves—heavy, minimalist flacons in dark glass—reflect this sensibility: no decoration, no distraction, no pretence.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eFilthy Musk is for anyone who has grown tired of fragrance that whispers. It suits those with a genuine interest in animalic notes and the depth they bring to composition—people who understand that civet and ambergris, used thoughtfully, create complexity rather than offence. It's for wearers who appreciate gourmand fragrances but find most of them too candied, too one-dimensional.\u003c\/p\u003e\n\u003cp\u003eThis is equally a fragrance for those who enjoy musky compositions but want something with actual narrative arc rather than a single note stretched across the day. It works beautifully on skin that runs warm, where the base notes bloom and intensify. It's unisex in the truest sense: not a fragrance designed to be worn by anyone, but one that makes no concessions to gender presentation or expectation.\u003c\/p\u003e\n\u003cp\u003eWear it if you're comfortable being noticed. Wear it if you prefer fragrances that announce themselves. Wear it if you've ever found yourself drawn to the animalic depths of a fragrance and wished the rest of it matched that courage.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\u003cp\u003eFilthy Musk is a cold-weather fragrance first and foremost. The warmth of the base notes—vanilla, caramel, tonka—reads as autumnal and deeply winter-appropriate. It's the sort of scent that makes sense in November, in December, when you're layering clothing and spending time indoors where its projection and longevity become assets rather than considerations.\u003c\/p\u003e\n\u003cp\u003eThat said, it works beautifully in the evening regardless of season. The sensuality of the animalic notes, the gourmand sweetness, the sheer presence of it—these are qualities that suit dinner, intimate gatherings, occasions where you want to be remembered. It's not a fragrance for the office, unless your office is notably unconventional. It's not a fragrance for the gym. It is, however, perfect for the sort of evening where you want to smell like yourself, but better.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\u003cp\u003eBORNTOSTANDOUT emerged from Seoul in 2022 with a clear mission: to create fragrances that reject the polite conventions of mainstream perfumery. Founded by Jun Lim, the house operates under House by Lim and has built its reputation on bold, provocative compositions with deliberately confronting names. This is not marketing theatre; the fragrances themselves match the audacity of their nomenclature.\u003c\/p\u003e\n\u003cp\u003eThe house's Extrait Extreme line represents a more concentrated, longer-lasting expression of this same daring sensibility. These are fragrances designed for committed wear, for people who want depth and longevity and aren't interested in subtlety. Each Extrait Extreme offered here at Redolia Perfumery arrives as a full bottle—a complete, uncompromised expression of what the house intends.\u003c\/p\u003e\n\u003cp\u003eIn a landscape crowded with niche fragrance, BORNTOSTANDOUT stands apart through sheer conviction. These are fragrances made without apology, presented without decoration, and designed for wearers who understand that fragrance can be sensual, animalic, and utterly unafraid.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833254204,"sku":"8809840211193","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/50-FILTHY_MUSK_bottle.jpg?v=1789436225"},{"product_id":"borntostandout-fugazzi-eau-de-parfum","title":"BORNTOSTANDOUT Fugazzi Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eFugazzi opens with an unsettling brightness: milk and cumin collide with incense, grapefruit and mandarin, creating something simultaneously creamy and spiced, warm and sharp. It's a top note that refuses to settle into comfort. The cumin especially—that earthy, almost savoury warmth—dominates the first moments, anchored by the milky sweetness beneath it. This is not a conventional fruity opening. The citrus here feels peripheral, a whisper rather than a shout.\u003c\/p\u003e\n\n\u003cp\u003eAs the composition develops, suede emerges as the heart's defining character. It's soft, almost powdery, but never innocent—saffron and guaiac wood inject a spiced, woody depth that prevents any drift toward the merely pleasant. Vetiver adds green, earthy undertones. The suede note here has a distinctly skin-like quality, as though the fragrance is settling into your own warmth rather than sitting atop it.\u003c\/p\u003e\n\n\u003cp\u003eThe base is where Fugazzi reveals its true nature. Ambroxan and musk create a sensual, almost animalic foundation—the kind of musky drydown that clings to skin for hours. Vanilla and styrax add a subtle gourmand sweetness, but it's never cloying; the moss grounds everything in something almost earthy, mineral. This is a fragrance that smells better on skin than in the bottle, deepening and personalising as it settles.\u003c\/p\u003e\n\n\u003cp\u003eFugazzi is woody and spicy, yes, but it's also creamy, slightly dirty, and deliberately confronting. It's the kind of scent that makes people lean in closer.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eFugazzi is the work of Quentin Bisch in collaboration with BORNTOSTANDOUT, the Seoul-based niche house founded in 2022 by Jun Lim. BORNTOSTANDOUT operates under the umbrella of House by Lim, a creative studio known for its uncompromising approach to fragrance design. The house has built its reputation on bold, provocative compositions—fragrances with deliberately confronting names and a sensibility that is unapologetically sensual and skin-focused.\u003c\/p\u003e\n\n\u003cp\u003eBased in South Korea's creative capital, BORNTOSTANDOUT represents a distinctly contemporary voice in niche perfumery: one that refuses convention and embraces the slightly dirty, the addictive, the deliberately uncomfortable. Fugazzi, with its cumin-forward top and musky, suede-laden heart, exemplifies this philosophy. It's a fragrance designed for those who want to be noticed, not necessarily for the right reasons.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eFugazzi is unisex in the truest sense—not a fragrance that sits neutrally between masculine and feminine, but one that belongs equally to anyone bold enough to wear it. It suits those with an appetite for complexity, for scents that challenge rather than comfort. If you gravitate towards unusual spice notes, towards fragrances with a skin-like quality, towards compositions that smell better on you than they do in the bottle, this is your fragrance.\u003c\/p\u003e\n\n\u003cp\u003eIt's for people who understand that a fragrance's provocative name is part of its integrity, not a marketing gimmick. For those who appreciate the tension between creamy sweetness and earthy spice, between gourmand warmth and animalic musk. Fugazzi rewards close attention and repeated wearing—it's not a fragrance that reveals itself all at once.\u003c\/p\u003e\n\n\u003cp\u003eThis is also a fragrance for collectors of niche perfumery, for those who follow the work of independent houses and appreciate the craft of composition over the noise of mainstream marketing.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eFugazzi works best in cooler months, when its spiced warmth and musky base can develop fully without the distraction of heat. Autumn and winter are its natural seasons. It's an evening fragrance primarily—something you'd reach for when you want to leave an impression, when proximity matters, when you're comfortable with a scent that demands attention.\u003c\/p\u003e\n\n\u003cp\u003eIt suits intimate settings more than crowded ones. Wear it on dates, to dinners, to moments where you want to be remembered. The longevity is excellent—the Extrait Extreme concentration ensures that this fragrance will accompany you through an entire evening and beyond.\u003c\/p\u003e\n\n\u003cp\u003eFugazzi is not an office fragrance, nor is it a casual daytime scent. It's deliberately, unapologetically evening wear.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT represents a new generation of niche perfumery—one that emerged from Seoul's thriving creative scene and refuses to apologise for its boldness. Founded in 2022, the house has quickly established itself through fragrances with deliberately provocative names and compositions that prioritise skin chemistry and sensuality over mass appeal.\u003c\/p\u003e\n\n\u003cp\u003eThe house's philosophy is simple: fragrance should be dirty, addictive, confronting. Each composition is housed in a heavy, minimalist flacon—the design as uncompromising as the scent itself. There is no softening here, no attempt to make perfumery more palatable or accessible. Instead, BORNTOSTANDOUT builds fragrances around gourmand and skin-focused themes, creating scents that smell better on the body than anywhere else.\u003c\/p\u003e\n\n\u003cp\u003eThe Extrait Extreme line represents the house's most concentrated expression—a more intense, longer-lasting interpretation of its core sensibility. Fugazzi, offered here at Redolia Perfumery as a full 50ml bottle, exemplifies this commitment to depth, complexity, and uncompromising design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe collaboration.\u003c\/strong\u003e In 2024 BORNTOSTANDOUT and the Amsterdam house Fugazzi released a pair of companion fragrances. This is \u003cem\u003eFugazzi by BORNTOSTANDOUT\u003c\/em\u003e, the BORNTOSTANDOUT release composed by Quentin Bisch. Its sister scent — Fugazzi’s own \u003ca href=\"\/products\/fugazzi-born-to-stand-out-extrait-de-parfum\"\u003eBorn to Stand Out Extrait de Parfum\u003c\/a\u003e — is also available at Redolia Perfumery.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833286972,"sku":"8809840211759","price":230.0,"currency_code":"USD","in_stock":true},{"title":"3.4 oz (100 ml)","offer_id":54395833352508,"sku":"8809840213173","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/EDP_50ML_BOTTLE_FUGAZZI.jpg?v=1789436230"},{"product_id":"borntostandout-indecent-cherry-eau-de-parfum","title":"BORNTOSTANDOUT Indecent Cherry Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eIndecent Cherry announces itself with the stone-fruit directness of cherry and almond, sharpened by a whisper of saffron's peppery warmth. There's an almost confectionery quality to this opening—honeyed, slightly dusty, with the mineral edge that saffron brings to what might otherwise be purely gourmand.\u003c\/p\u003e\n\n\u003cp\u003eThe heart deepens the cherry theme, layering it with strawberry and Bulgarian rose, the latter lending a classical floral structure that prevents the composition from tipping into pure sweetness. Mimosa arrives as a soft, powdery counterpoint, adding a whisper of green-gold brightness. This is where the fragrance becomes genuinely complex: the fruit feels less like a dessert note and more like a living thing, caught between ripeness and decay, between innocence and something altogether more knowing.\u003c\/p\u003e\n\n\u003cp\u003eThe base is where Indecent Cherry reveals its true character. Vanilla and amber provide warmth and depth, but they're anchored by musk, benzoin, and patchouli—earthy, slightly animalic notes that ground the sweetness and give the fragrance a decidedly sensual finish. The patchouli in particular prevents any cloying tendency, introducing a subtle earthiness that lingers on skin long after the initial spray has settled. This is an amber fragrance that refuses to be merely comforting; it's as much about provocation as it is about pleasure.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eIndecent Cherry is the work of Florian Gallo, the perfumer behind BORNTOSTANDOUT's unapologetic aesthetic. BORNTOSTANDOUT itself is a Seoul-based niche house founded in 2022 by Jun Lim, operating under the umbrella of House by Lim. The company's entire philosophy centres on fragrance as a form of sensual provocation—bold, deliberately confronting, with names and compositions designed to challenge rather than comfort.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes BORNTOSTANDOUT is its refusal to soften its edges. The house builds fragrances around dirty, addictive, skin-and-gourmand themes, presenting them in heavy, minimalist flacons that feel as intentional as the scents themselves. There's nothing apologetic about the brand's sensibility, and nothing accidental about its Seoul origins—a city known for its fearless approach to beauty and design.\u003c\/p\u003e\n\n\u003cp\u003eIndecent Cherry belongs to the Extrait Extreme line, a more concentrated expression of the house's daring vision. Higher fragrance concentration means longer wear and greater intensity, a choice that reflects BORNTOSTANDOUT's commitment to uncompromising quality and presence.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eIndecent Cherry is for anyone who finds conventional fragrances too polite. It suits those with an appetite for complexity, for scents that don't announce themselves as \"nice\" but rather as interesting, even a little bit dangerous. The unisex nature of the composition means it works beautifully on anyone—there's no gender politics here, only an invitation to wear something that feels distinctly personal.\u003c\/p\u003e\n\n\u003cp\u003eThis is a fragrance for people who understand that cherry can be more than just sweet, that amber can be more than just warm, and that the best fragrances are the ones that make you want to keep smelling your own skin. It's for those who appreciate the tension between gourmand appeal and earthy restraint, between the innocent fruit notes and the sensual base.\u003c\/p\u003e\n\n\u003cp\u003eIf you've ever felt that most fragrances are slightly too eager to please, Indecent Cherry will feel like permission to want something else entirely.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eIndecent Cherry works year-round, though it finds particular resonance in autumn and winter, when its warm amber and patchouli base feel most natural against the skin. The cherry and almond top notes, however, have enough brightness to carry it through spring and summer for those who prefer their warm-weather fragrances with a little more depth.\u003c\/p\u003e\n\n\u003cp\u003eThis is an evening fragrance first and foremost—something for occasions where you want to be noticed, remembered, and perhaps slightly misunderstood. It's equally at home in an intimate setting as it is in a crowded room; the Extrait Extreme concentration means it projects without demanding, lingers without overstaying its welcome.\u003c\/p\u003e\n\n\u003cp\u003eThe longevity here is exceptional. This is a fragrance that will still be present on your skin eight, ten, sometimes twelve hours later, evolving gently as it dries down, the patchouli and musk becoming increasingly prominent as the top notes fade.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT represents a particular moment in niche perfumery: the emergence of independent houses willing to reject the safety of conventional marketing in favour of raw, unfiltered sensuality. Founded in Seoul in 2022, the house has built its reputation on fragrances with deliberately provocative names and compositions to match. This is not a house interested in playing it safe.\u003c\/p\u003e\n\n\u003cp\u003eEvery fragrance from BORNTOSTANDOUT is built around a clear, often confronting concept—dirty, addictive, unapologetically skin-focused. The presentation matches the philosophy: heavy, minimalist flacons that feel like objects rather than mere vessels. The Extrait Extreme line elevates this further, offering higher concentrations that allow the compositions to unfold with greater intensity and complexity.\u003c\/p\u003e\n\n\u003cp\u003eAt Redolia Perfumery in Somerville, New Jersey, we stock BORNTOSTANDOUT as a full bottle, recognising in the house's work a commitment to quality and vision that deserves to be experienced in its entirety.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"3.4 oz (100 ml)","offer_id":54395833385276,"sku":"8809840211476","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/50-INDECENT_CHERRY_bottle.jpg?v=1789436236"},{"product_id":"borntostandout-drunk-lovers-eau-de-parfum","title":"BORNTOSTANDOUT Drunk Lovers Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eDrunk Lovers announces itself with the sharp, warming snap of cognac—a spirit-forward opening that immediately signals this is not a conventional fragrance. Beneath that alcohol-bright top sits red fruit, juniper and grapefruit, a combination that feels almost aperitif-like in its aperture, tart and slightly bracing. Bergamot adds citrus clarity, preventing the composition from becoming entirely sweet.\u003c\/p\u003e\n\n\u003cp\u003eThe heart is where things turn deliberately sensual. Ginger and pepper create a peppery warmth that builds on the cognac's heat, whilst clary sage introduces an herbal, slightly green counterpoint. Cypress adds a mineral dryness—almost woody, almost smoky—that prevents the composition from becoming cloying or overly sweet. This is the moment where the fragrance's name begins to make sense: there's an intoxicated quality here, a looseness and abandon that feels genuinely seductive rather than manufactured.\u003c\/p\u003e\n\n\u003cp\u003eThe base is where Drunk Lovers settles into its true character. Vanilla and amber create a gourmand foundation, but this is no simple dessert fragrance. Sandalwood brings creamy softness, whilst benzoin adds a resinous sweetness with a whisper of smoke. Cinnamon weaves through the base like a thread of spice, and musk—that most sensual of accords—wraps everything in a skin-like warmth that makes the fragrance feel less like something you're wearing and more like something you've become.\u003c\/p\u003e\n\n\u003cp\u003eThe overall effect is amber-spicy, yes, but with a complexity that rewards attention. This is a fragrance that moves across the skin, revealing different facets as it develops. It's warm without being heavy, sensual without being obvious, and provocative without apology.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eDrunk Lovers is the work of BORNTOSTANDOUT, a Seoul-based niche perfume house founded in 2022 by Jun Lim under the House by Lim umbrella. The fragrance was composed by Hamid Merati-Kashani, a perfumer whose work aligns perfectly with BORNTOSTANDOUT's uncompromising vision.\u003c\/p\u003e\n\n\u003cp\u003eBORNTOSTANDOUT is not a house that trades in subtlety or restraint. From its inception, it has positioned itself as deliberately bold, provocative and unapologetically sensual. The house builds its fragrances around themes that are distinctly adult—dirty, addictive, skin-and-gourmand territories that conventional perfumery often approaches with caution. The names themselves are part of this strategy: they're confronting by design, meant to provoke thought and conversation rather than fade into the background of polite society.\u003c\/p\u003e\n\n\u003cp\u003eThe aesthetic is minimalist and heavy. Bottles are architectural, unadorned, presented as objects of weight and substance rather than decorative flourishes. There's a Seoul sensibility to the house's entire approach—a directness, a refusal to soften or apologise for its intentions. This is perfumery for people who know what they want and aren't interested in compromise.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eDrunk Lovers is for anyone who wears fragrance as a statement rather than an afterthought. This is a unisex composition, which means it belongs to anyone it speaks to—gender is irrelevant to its appeal.\u003c\/p\u003e\n\n\u003cp\u003eIt suits people who appreciate complexity and aren't looking for immediate gratification. The opening is bright and sharp, yes, but the real payoff comes as the fragrance develops on the skin. This requires patience, attention and a willingness to let a fragrance unfold rather than demand instant results.\u003c\/p\u003e\n\n\u003cp\u003eIt's for those with a taste for amber and spice, for people who gravitate towards warmth and sensuality but find many fragrances in this territory too sweet or one-dimensional. The cognac and ginger give this composition backbone; the cypress and sandalwood prevent it from becoming a gourmand cliché.\u003c\/p\u003e\n\n\u003cp\u003eIt's also for anyone who appreciates a house with a point of view. BORNTOSTANDOUT doesn't make fragrances to please everyone. It makes fragrances for people who know themselves well enough to know what they like, and confident enough to wear a fragrance with a deliberately provocative name.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eDrunk Lovers is evening fragrance, though not in the sense of being reserved exclusively for formal occasions. Rather, it's a fragrance for moments when you're not constrained by professional dress codes or the need to blend into the background. Wear it to dinner, to late drinks, to any occasion where you're present as yourself rather than as a function.\u003c\/p\u003e\n\n\u003cp\u003eIt's also a fragrance for cooler months, when the warmth of amber and spice feels appropriate to the season. The cognac and ginger give it a winter quality, though the citrus top keeps it from feeling heavy even in warmer weather.\u003c\/p\u003e\n\n\u003cp\u003eAs an Eau de Parfum at 100ml, this is a full-strength composition built to last. It's not a fragrance to apply sparingly—it's meant to be worn with conviction.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT represents a particular moment in niche perfumery: the arrival of houses that refuse the conventions of luxury fragrance marketing. Founded in Seoul in 2022, it emerged into a market increasingly saturated with safe choices and focus-grouped aesthetics, and it chose instead to embrace provocation.\u003c\/p\u003e\n\n\u003cp\u003eThe house's philosophy is evident in every detail. The names are deliberately confronting. The bottles are heavy, minimalist objects that make no concession to decorative tradition. The fragrances themselves are built around themes—sensuality, dirt, skin, gourmand richness—that conventional luxury perfumery often avoids exploring directly.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes BORNTOSTANDOUT from other provocative houses is its refusal to be ironic about any of this. There's no wink, no sense that the boldness is performative. The house simply makes fragrances for adults who know what they want, and presents them without apology. Drunk Lovers is a perfect expression of this approach: a fragrance that announces itself clearly, develops with intelligence, and lingers with conviction.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"3.4 oz (100 ml)","offer_id":54395833450812,"sku":"8809840211490","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/50-DRUNK_LOVERS_bottle.jpg?v=1789436241"},{"product_id":"borntostandout-angels-powder-eau-de-parfum","title":"BORNTOSTANDOUT Angels' Powder Eau de Parfum","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\u003cp\u003eAngels' Powder announces itself with an immediate, almost cheeky brightness: nail polish and sugar arrive first, sharp and sweet in equal measure, tempered by a whisper of pink pepper that keeps things from tipping into pure confection. There's something deliberately artificial about this opening, a nod to the powdery, chemical-bright world of cosmetics and childhood sweets. It's not trying to smell natural.\u003c\/p\u003e\n\u003cp\u003eThe heart contains cotton candy and raspberry, a pairing that feels genuinely luxurious atop a creamy vanilla base. Here's where the fragrance reveals its gourmand soul—it smells like a fairground, like spun sugar and jam, like the kind of sweetness that lingers on your skin. The vanilla doesn't play supporting role; it's substantial, grounding the composition with warmth and a faint soapiness that keeps the whole thing wearable.\u003c\/p\u003e\n\u003cp\u003eThe base is where things become more sophisticated. Heliotrope—that powdery, almond-tinged floral—emerges gradually, adding a subtle, almost skin-like quality. White musk rounds the edges, creating a second skin effect, whilst guaiac wood introduces a dry, smoky undertone that prevents Angels' Powder from becoming one-dimensional. By the dry down, you're left with something that smells less like dessert and more like the memory of one: sweet, powdery, faintly woody, deeply personal.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\u003cp\u003eBORNTOSTANDOUT is the creation of Jun Lim, founder of House by Lim, a Seoul-based niche perfume house established in 2022. The house has built its reputation on a deliberately provocative aesthetic: bold, confronting fragrance names paired with a sensual, skin-focused approach to composition. There is nothing apologetic about BORNTOSTANDOUT's vision. The fragrances are built around dirty, addictive themes—gourmand, animalic, deliberately sensual—and presented in heavy, minimalist flacons that feel substantial in the hand.\u003c\/p\u003e\n\u003cp\u003eAngels' Powder was created by perfumer Anne-Sophie Behaghel, whose work for the house channels the same unapologetic sensibility. Behaghel has crafted a fragrance that leans into the provocative nature of its name without ever becoming juvenile or cheap. The composition is clever: it uses the vocabulary of sweetness and powder to create something that feels both nostalgic and grown-up, familiar and slightly unsettling. This is BORNTOSTANDOUT's signature move—taking things you think you know and presenting them in a way that makes you reconsider.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eAngels' Powder is for people who aren't afraid of sweetness but refuse to be defined by it. It's for those who appreciate fragrance as a form of self-expression rather than a safe choice, who understand that wearing something called Angels' Powder is itself a statement. The unisex nature of the composition means it works equally well on anyone—the gourmand structure is universal, the execution is what matters.\u003c\/p\u003e\n\u003cp\u003eThis is a fragrance for people who like to be noticed, who enjoy the slight cognitive dissonance of smelling like candy and powder and wood all at once. It suits those with a sense of humour about fragrance, but also a genuine appreciation for quality composition. If you've ever loved a fragrance that made you feel like you were getting away with something, Angels' Powder will speak to you.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\u003cp\u003eAngels' Powder is a year-round fragrance, though it leans slightly towards cooler months when its gourmand sweetness feels most comforting. It's not a fragrance for the office, unless your office is notably relaxed; it's too personal, too present for that kind of professional neutrality. Save it for evenings, for weekends, for moments when you're dressing for yourself rather than for anyone else.\u003c\/p\u003e\n\u003cp\u003eIt works beautifully in autumn and winter, when the sweetness feels grounding rather than cloying. In warmer months, it's still wearable—the guaiac wood and musk keep it from becoming sticky—but it's at its best when the weather turns.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\u003cp\u003eBORNTOSTANDOUT represents a new generation of niche perfumery emerging from Seoul. The house rejects the polite, inoffensive approach that dominates mainstream fragrance. Instead, it builds scents around deliberately confronting themes: sensuality, dirt, addiction, desire. The fragrances are unapologetically skin-focused, designed to interact with your body chemistry rather than announce themselves from across a room.\u003c\/p\u003e\n\u003cp\u003eThe Extrait Extreme line, of which Angels' Powder is a part, offers a more concentrated, longer-lasting expression of the house's core sensibility. These are fragrances built to last, to develop, to become part of your skin over time. Each bottle here at Redolia Perfumery is a full 100ml—a proper commitment to a fragrance that demands to be experienced fully.\u003c\/p\u003e\n\u003cp\u003eBORNTOSTANDOUT's minimalist presentation reflects a confidence in the fragrance itself. There's no elaborate packaging to hide behind, no marketing language to soften the edges. The heavy, simple flacon is the message: this is serious work, seriously executed.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"3.4 oz (100 ml)","offer_id":54395833516348,"sku":"8809840211957","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/50-ANGELS__POWDER_bottle.jpg?v=1789436245"},{"product_id":"borntostandout-black-mango-extrait-extreme","title":"BORNTOSTANDOUT Black Mango Extrait Extrême","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\u003cp\u003eBlack Mango announces itself with the brightness of fresh mango and orange—a citrus-tropical opening that's immediately alive on skin. But this is no cheerful summer fragrance. The heart deepens quickly into something more complex: the mango returns, now honeyed and almost fermented, joined by bourbon vanilla and tolu balsam that add warmth and a subtle spiced sweetness reminiscent of caramel and tobacco leaf.\u003c\/p\u003e\n\u003cp\u003eThe base is where Black Mango reveals its true character. Oud emerges with a woody, slightly animalic presence, grounding the sweetness that came before. Leather adds a tactile, skin-like quality—supple and lived-in rather than polished. Sandalwood and cypriol provide a creamy, almost resinous foundation that keeps the fragrance close to the body, creating an intimate second skin rather than a cloud around you. The result is an amber woody composition that feels sensual and addictive, with the mango threading through as a golden, almost gourmand memory rather than a fruity declaration.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\u003cp\u003eBlack Mango is the work of Violaine Collas, a perfumer whose approach aligns perfectly with BORNTOSTANDOUT's uncompromising vision. The house itself was founded in Seoul in 2022 by Jun Lim, under the parent company House by Lim. From its inception, BORNTOSTANDOUT has positioned itself as deliberately provocative and unapologetically sensual—a Seoul-based niche house that refuses the polite conventions of mainstream perfumery. The fragrances are built around dirty, addictive, skin-and-gourmand themes, each given a name designed to provoke and intrigue rather than comfort. The visual identity matches the olfactory one: heavy, minimalist flacons that feel substantial in hand, packaging that's as bold as what's inside.\u003c\/p\u003e\n\u003cp\u003eThe Extrait Extrême line represents the house's most concentrated expression—a more intense, longer-lasting version of each fragrance's core DNA. Black Mango in this format is not a diluted interpretation but an amplification, a deeper immersion into the sensuality the house is known for.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBlack Mango is for the wearer who understands that fragrance is a form of self-expression, not decoration. It suits those drawn to amber woody compositions with real substance—people who appreciate oud and leather not as abstract luxury notes but as actual olfactory experiences. This is a fragrance for someone confident enough to wear something that doesn't announce itself as conventionally beautiful, that instead creates an intimate aura of warmth and slight mystery.\u003c\/p\u003e\n\u003cp\u003eIt works equally well on all genders, though it will read differently depending on skin chemistry and personal style. On some, the mango and vanilla will feel more prominent; on others, the leather and oud will dominate. That variability is part of its appeal—it's a fragrance that becomes yours rather than remaining the house's.\u003c\/p\u003e\n\u003cp\u003eIf you're drawn to fragrances that linger on skin, that develop over hours, that smell like a second skin rather than a perfume, Black Mango deserves your attention. It's for those who find conventional fruity fragrances too light, and who want something with genuine staying power and depth.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\u003cp\u003eBlack Mango is a year-round fragrance, though it reveals different facets depending on season and time of day. In warmer months, the mango and citrus top notes feel refreshing, while the creamy base prevents it from becoming thin or summery in the way lighter fragrances do. In cooler months, the leather, oud, and sandalwood come forward more assertively, creating a richer, more enveloping experience.\u003c\/p\u003e\n\u003cp\u003eIt's equally at home in evening as in day—the Extrait Extrême concentration means it has the presence for dinner or drinks, but the initial brightness keeps it from feeling exclusively nocturnal. It's a fragrance for someone who doesn't compartmentalise their scent wardrobe by occasion, but instead chooses based on mood and desire.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\u003cp\u003eBORNTOSTANDOUT represents a particular moment in niche perfumery: the rise of independent houses uninterested in the consensus-building that characterises larger fragrance companies. Founded in Seoul in 2022, the house has built its identity on sensuality and provocation. The names are deliberately confronting—not shock for its own sake, but a rejection of the soft-focus marketing language that dominates the industry.\u003c\/p\u003e\n\u003cp\u003eThe fragrances themselves back up the attitude. These are skin scents with real presence, built around notes—oud, leather, animalic accords—that demand something from the wearer. They're not designed to please everyone. They're designed to be felt, remembered, and worn by people who understand fragrance as a personal statement rather than a commercial product.\u003c\/p\u003e\n\u003cp\u003eEach fragrance in the Extrait Extrême line is offered here as a full 50ml bottle, allowing you to experience the house's vision in its most concentrated and lasting form.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833549116,"sku":"8809840212121","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/BLACK_MANGO-solo.jpg?v=1789436250"},{"product_id":"borntostandout-oud-candy-extrait-extreme","title":"BORNTOSTANDOUT Oud Candy Extrait Extrême","description":"\u003cbody\u003e\n\n\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003ctitle\u003eBORNTOSTANDOUT Oud Candy | Redolia Perfumery\u003c\/title\u003e\n\n\n\n\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eOud Candy announces itself with a disarming sweetness: brown sugar and almond arrive first, softened by a whisper of milk that feels almost creamy against the skin. There's a gourmand warmth here, the kind that makes you want to lean in closer. But this is not a straightforward confection. The heart unfolds with white flowers—restrained, elegant, never cloying—which balances the opening's richness.\u003c\/p\u003e\n\n\u003cp\u003eWhere Oud Candy reveals its true character is in the base, where oud takes centre stage alongside leather and caramel. The oud is present without aggression, grounded by sandalwood and enriched by saffron's spiced earthiness. Vanilla and caramel create a sensual, almost creamy undertone that keeps the composition tethered to skin rather than launching skyward. The leather adds a subtle edge—a whisper of restraint that prevents the fragrance from ever tipping into pure sweetness. This amber woody composition balances gourmand notes with restrained sophistication.\u003c\/p\u003e\n\n\u003cp\u003eThe Extrait Extrême concentration means the fragrance clings to skin for hours, deepening subtly as it settles. The sillage is confident without being aggressive—those around you will notice, but the experience remains intimate.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eOud Candy is the work of BORNTOSTANDOUT, a Seoul-based niche perfume house founded in 2022 by Jun Lim, operating under the House by Lim umbrella. The fragrance was created in collaboration with perfumer Margaux Le Paih Guérin, whose work across the collection reflects the house's uncompromising vision.\u003c\/p\u003e\n\n\u003cp\u003eBORNTOSTANDOUT emerged from Seoul's thriving independent fragrance culture with a deliberately provocative sensibility. The house builds fragrances around themes that are sensual, sometimes confronting, always unapologetic. The names themselves—chosen to provoke mild discomfort, to demand attention—signal that these are not fragrances designed to please everyone. They are designed to be felt, remembered, and worn by those bold enough to claim them. The minimalist, heavy flacons are architectural statements: no decoration, no apology, just the fragrance and your skin.\u003c\/p\u003e\n\n\u003cp\u003eThe Extrait Extrême line represents the house's most concentrated expression, a deepening of the same daring sensibility that defines BORNTOSTANDOUT's core identity. These are fragrances built for longevity and presence, for those seeking more than a fleeting impression.\u003c\/p\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\n\u003cp\u003eOud Candy is for the wearer who understands that sweetness and sophistication are not opposing forces. It suits those with a taste for gourmand fragrances who refuse to sacrifice depth or complexity. If you've worn oud fragrances and found them too austere, or if you've worn candy scents and found them too shallow, this is the bridge between those worlds.\u003c\/p\u003e\n\n\u003cp\u003eIt is unisex in the truest sense: not a fragrance that happens to work on all bodies, but one that was conceived without gender as a limiting principle. It will smell distinctly different on different skin, as all fragrances do, but the composition itself makes no assumptions about who should wear it.\u003c\/p\u003e\n\n\u003cp\u003eThis is a fragrance for those who appreciate niche perfumery's willingness to take risks, who value the artisanal and the independent, and who are drawn to houses with a clear point of view. It suits the wearer who wants to be noticed, but on their own terms.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eOud Candy is a fragrance for cooler months and evening wear, though its creamy base and moderate sillage make it wearable year-round for those in temperate climates. The opening's sweetness and the heart's floral restraint make it suitable for autumn and winter, when heavier, more sensual fragrances feel appropriate.\u003c\/p\u003e\n\n\u003cp\u003eIt performs beautifully in the evening—dinner, social occasions, moments when you want your presence to linger. The Extrait Extrême concentration means it will sustain through the night without reapplication. It is equally at home in intimate settings as it is in more public spaces; the composition has the confidence to exist in any context.\u003c\/p\u003e\n\n\u003cp\u003eThis is not a fragrance for the office, unless your workplace culture is unusually permissive. It is too sensual, too present, too deliberately itself for environments that demand olfactory restraint.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT represents a new wave of niche perfumery emerging from Seoul, a city with a sophisticated fragrance culture and a willingness to challenge conventional beauty standards. Founded in 2022, the house has quickly established itself through an uncompromising approach to composition and presentation.\u003c\/p\u003e\n\n\u003cp\u003eThe house's philosophy is simple: fragrances should be bold, sensual, and unapologetic. The provocative naming convention is not marketing theatre but a genuine reflection of the creative intent. These are fragrances that refuse to apologise for their sensuality, their sweetness, or their presence. They are designed for wearers who feel the same way.\u003c\/p\u003e\n\n\u003cp\u003eEach fragrance in the collection is built around a specific theme—dirty, addictive, skin-focused, often gourmand. The Extrait Extrême line takes this sensibility further, concentrating the compositions for greater longevity and presence. At Redolia Perfumery, we offer these expressions as full bottles, allowing you to experience BORNTOSTANDOUT's vision without compromise.\u003c\/p\u003e\n\n\n\u003c\/body\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833581884,"sku":"8809840212138","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/OUD_CANDY-solo.jpg?v=1789436255"},{"product_id":"borntostandout-black-guava-extrait-extreme","title":"BORNTOSTANDOUT Black Guava Extrait Extrême","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\u003cp\u003eBlack Guava announces itself with a bright, almost tart opening—guava and mandarin hit first, their fruit-forward character immediately distinctive. Cardamom arrives as a warming spice, anchoring the top notes with a subtle peppery warmth that prevents the composition from reading as simply fruity or sweet.\u003c\/p\u003e\n\u003cp\u003eThe heart reveals the fragrance's real architecture. Here, oud emerges as a woody, slightly animalic counterpoint to the fruit, while geranium adds a green, slightly peppery dimension. Peony and rose soften the edges without sentimentality—these florals are restrained, almost structural, lending depth rather than perfume-counter prettiness. The interplay between the oud's earthy complexity and the measured florals creates genuine tension, which is precisely where the fragrance becomes compelling.\u003c\/p\u003e\n\u003cp\u003eThe base is where Black Guava reveals its skin-scent ambitions. Cypriol (also known as iso e super's woody cousin) and patchouli provide an earthy, almost smoky foundation. Amberwood and ambergris add warmth and a subtle animalic quality—the kind of sensuality that feels lived-in rather than applied. This is not a fragrance that sits on top of the skin; it settles into it, developing a quiet intensity as the hours pass.\u003c\/p\u003e\n\u003cp\u003eThe overall effect is woody-fruity without being fruity-forward, and decidedly unisex. There is nothing here that codes as traditionally feminine or masculine—instead, Black Guava reads as simply confident, a fragrance for those who prefer complexity to immediate gratification.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\u003cp\u003eBlack Guava is the work of Suzy Le Helley, the nose behind BORNTOSTANDOUT, a Seoul-based niche perfume house founded in 2022 by Jun Lim under the umbrella of House by Lim. The house has built its reputation on a deliberately provocative approach: bold, sensual fragrances with names that confront rather than coddle, housed in heavy, minimalist flacons that feel substantial in the hand.\u003c\/p\u003e\n\u003cp\u003eBORNTOSTANDOUT's identity is rooted in its Seoul provenance—a city known for aesthetic fearlessness and a willingness to push against convention. The house eschews the softness that sometimes characterises niche perfumery, instead gravitating toward dirty, addictive, skin-and-gourmand themes that prioritise sensuality over wearability. This is perfumery as provocation, not as decoration.\u003c\/p\u003e\n\u003cp\u003eThe Extrait Extrême line represents a concentrated, longer-lasting expression of that same daring sensibility. These are not diluted versions of existing fragrances; they are intensified statements, designed for those who want their scent to linger, to develop, to demand attention.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBlack Guava is for the wearer who has moved beyond the idea that fragrance should be decorative or inoffensive. It suits those with a taste for complexity—people who read the notes and see not a shopping list but a conversation between opposing forces (fruit and oud, floral and animalic, bright and earthy).\u003c\/p\u003e\n\u003cp\u003eThis is a unisex fragrance in the truest sense: it has no gender, only attitude. It works equally well for anyone seeking a scent that feels personal rather than prescriptive, that develops on the skin rather than announcing itself from across a room.\u003c\/p\u003e\n\u003cp\u003eIt is also for the collector who appreciates niche houses with a clear point of view—perfumeries that build around a philosophy rather than a formula. If you admire Seoul's aesthetic fearlessness, if you prefer your fragrances with an edge, if you want something that rewards close attention, Black Guava is worth your consideration.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\u003cp\u003eBlack Guava is a year-round fragrance, though it finds particular resonance in autumn and winter, when the woody, animalic base notes feel most natural. The oud and patchouli settle into cooler weather with ease.\u003c\/p\u003e\n\u003cp\u003eThat said, the bright opening—guava, mandarin, cardamom—keeps it from feeling heavy even in warmer months. This is a fragrance for evening wear, for occasions where you want to be noticed without trying too hard, for moments when you want your scent to be a conversation piece rather than a background note.\u003c\/p\u003e\n\u003cp\u003eIt suits introspective occasions as much as social ones. Wear it when you want to feel grounded in your own skin, when you want a fragrance that develops over time rather than one that peaks in the first five minutes.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\u003cp\u003eBORNTOSTANDOUT, founded in Seoul in 2022, represents a new wave of niche perfumery—one uninterested in pleasing everyone and entirely committed to a singular vision. Under the direction of Jun Lim, the house has built a reputation for fragrances that are bold, provocative, and unapologetically sensual.\u003c\/p\u003e\n\u003cp\u003eThe names themselves are part of the philosophy: they are designed to provoke, to make you pause, to suggest that these are not fragrances for the faint-hearted. Yet the execution is always refined, always considered. This is provocation in service of genuine artistry, not shock for its own sake.\u003c\/p\u003e\n\u003cp\u003eThe heavy, minimalist flacons reflect the house's aesthetic: there is no excess, no decoration, only substance. Each fragrance is presented as a full bottle at Redolia Perfumery, allowing you to experience the complete intensity of the Extrait Extrême concentration without compromise.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833614652,"sku":"8809840212145","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/BLACK_GUAVA-solo.jpg?v=1789436259"},{"product_id":"borntostandout-black-creme-extrait-extreme","title":"BORNTOSTANDOUT Black Crème Extrait Extrême","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eBlack Crème opens with a peculiar softness: milk and iris, warmed by the faint scent of lit candle wax, with ambrette lending a subtle musk. It's an unusual opening—almost creamy, almost nostalgic—that immediately signals this is not a conventional fragrance. Within minutes, the composition shifts. Leather emerges, dark and supple, alongside vanilla that tastes more of caramelised cream than sugar. Oud and myrrh deepen the heart, creating an almost resinous warmth that feels both ancient and intimate.\u003c\/p\u003e\n\n\u003cp\u003eThe base is where Black Crème truly reveals its character. Caramel and sandalwood build a gourmand foundation, but one that never tips into sweetness. Instead, amber and amberwood anchor everything in a rich, almost animalic sensuality. The fragrance sits close to skin, evolving over hours rather than projecting loudly. It's the kind of scent that makes people lean in to ask what you're wearing—not because it announces itself, but because it whispers something compelling.\u003c\/p\u003e\n\n\u003cp\u003eThis is an amber woody composition with genuine depth. The leather and oud prevent it from becoming a simple gourmand; the milk and iris stop it from feeling heavy. It's deliberately contradictory: creamy yet dry, warm yet slightly smoky, familiar yet strange. Those contradictions are precisely the point.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eBlack Crème is the work of Quentin Bisch, the perfumer behind BORNTOSTANDOUT, a South Korean niche house founded in Seoul in 2022. BORNTOSTANDOUT operates from a distinctly provocative philosophy: fragrances are meant to be sensual, unapologetic, and occasionally confronting. The house's names reflect this—they're deliberately bold, designed to provoke thought rather than comfort. The fragrances themselves follow suit, built around addictive, skin-close themes that prioritise character over mass appeal.\u003c\/p\u003e\n\n\u003cp\u003eThe Extrait Extrême line represents the house's most concentrated expression. These are not diluted versions of existing scents; they're intensified explorations of BORNTOSTANDOUT's core sensibility, built to last longer on skin and to reveal themselves more completely over time. Black Crème in this format is a full-strength statement.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\n\u003cp\u003eBlack Crème suits someone with a developed fragrance palate and a willingness to wear something that doesn't fit neatly into conventional categories. It's unisex in the truest sense—not marketed to one gender, but genuinely wearable by anyone who appreciates leather, oud, and creamy amber notes without requiring obvious florality or fresh citrus.\u003c\/p\u003e\n\n\u003cp\u003eThis is a fragrance for those who find joy in complexity and contradiction. If you gravitate towards scents that smell different at different hours, that reveal new facets with wear, that spark conversation because they're genuinely unusual—Black Crème belongs in your collection. It suits people who view fragrance as a form of personal expression rather than decoration.\u003c\/p\u003e\n\n\u003cp\u003eIt's equally suited to those exploring niche perfumery for the first time but with serious intentions. Black Crème isn't a gateway fragrance, but it's an honest one. It doesn't pretend to be something it isn't.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eBlack Crème works best in cooler months, when its warmth and depth feel seasonally appropriate. Autumn and winter are its natural home. It's equally at home in evening settings—dinner, intimate gatherings, late nights—where its skin-close projection and complex development can be properly appreciated.\u003c\/p\u003e\n\n\u003cp\u003eThat said, the milk and iris in the opening give it a subtly creamy quality that can work in daylight, particularly if you're someone who dresses in darker tones or prefers moody, introspective aesthetics year-round. It's not a loud fragrance, so it won't overwhelm an office or quiet space. It's a scent for people, not rooms.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT emerged from Seoul in 2022 with a clear mission: to build fragrances that prioritise sensuality and character over commercial safety. The house operates under House by Lim, founded by Jun Lim, and maintains a deliberately provocative identity. Names matter here—they're chosen to intrigue, sometimes to unsettle, always to communicate that these are not fragrances designed to please everyone.\u003c\/p\u003e\n\n\u003cp\u003eThe aesthetic is minimalist and heavy: substantial flacons with restrained design, packaging that feels intentional rather than decorative. There's an unapologetic quality to everything BORNTOSTANDOUT produces. These are fragrances for people who want to smell like themselves, or perhaps like a more daring version of themselves, rather than like a brand's idea of who they should be.\u003c\/p\u003e\n\n\u003cp\u003eThe house has quickly established itself as one of niche perfumery's more interesting voices, building a following among fragrance enthusiasts who value boldness and authenticity. Black Crème exemplifies this approach: complex, sensual, genuinely unusual, and entirely uncompromising.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833647420,"sku":"8809840212855","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/BLACK_CREME-solo.jpg?v=1789436264"},{"product_id":"borntostandout-black-karak-extrait-extreme","title":"BORNTOSTANDOUT Black Karak Extrait Extrême","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\n\u003cp\u003eBlack Karak opens with the unmistakable warmth of karak tea—that spiced, milky brew beloved across the Middle East and South Asia—layered with cardamom's green-tinged bite and coffee's roasted depth. It's a top note that feels lived-in rather than fresh, immediately intimate and slightly sweet.\u003c\/p\u003e\n\n\u003cp\u003eThe heart deepens this narrative with black tea's astringent tannins, cypriol's earthy, slightly medicinal presence, and saffron's honeyed spice. There's a deliberate tension here: the fragrance refuses to be merely gourmand or merely woody. Instead, it balances the edible warmth of spiced tea against something more austere and mineral, as though you're smelling both the comfort of the drink and the ritual surrounding it.\u003c\/p\u003e\n\n\u003cp\u003eThe base anchors everything in sensuality. Amberwood and tonka bean provide a creamy, almost caramel-like sweetness, but guaiac wood and oud prevent any descent into simple dessert territory. Leather arrives as a grounding force—slightly animalic, slightly smoky—making the fragrance feel mature and decidedly uncompromising. This is a woody spicy composition that takes its time, revealing itself in layers rather than announcing itself all at once.\u003c\/p\u003e\n\n\u003cp\u003eBlack Karak is the sort of fragrance that rewards skin chemistry and patience. It's warm without being cosy, spiced without being loud, and sensual without apology.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\n\u003cp\u003eBlack Karak is the work of perfumers Véronique Nyberg and Maxime Exler, created for BORNTOSTANDOUT, the Seoul-based niche house founded in 2022 by Jun Lim under the umbrella of House by Lim. The house has built its reputation on a deliberately provocative approach: bold, sensual fragrances with names designed to arrest and confront, housed in heavy, minimalist flacons that feel more like objects than mere packaging.\u003c\/p\u003e\n\n\u003cp\u003eBORNTOSTANDOUT's philosophy centres on what the house calls \"dirty, addictive\" compositions—fragrances that reject the sanitised, the overly commercial, the safe. There's an unapologetic sensuality to the work, a refusal to soften edges or apologise for skin-and-gourmand themes. Black Karak exemplifies this approach: it's a fragrance unafraid to be intimate, complex, and slightly challenging.\u003c\/p\u003e\n\n\u003cp\u003eThe Extrait Extrême line represents the house's most concentrated expression of this sensibility, offering greater longevity and sillage than the standard versions. Each is presented here as a full bottle—a serious commitment to the fragrance's vision.\u003c\/p\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\n\u003cp\u003eBlack Karak is for the wearer who understands fragrance as a form of self-expression rather than mere decoration. It suits those with established taste, people who've moved beyond the obvious and aren't interested in fragrances designed to please everyone equally.\u003c\/p\u003e\n\n\u003cp\u003eIt's unisex in the truest sense: there's nothing here that reads as inherently masculine or feminine. The spiced tea opening appeals across gender lines, as does the leather and oud base. What matters is a willingness to wear something that announces itself as unconventional, that doesn't shy away from animalic or slightly austere notes.\u003c\/p\u003e\n\n\u003cp\u003eThis is for the person who reads fragrance reviews not to confirm their choices but to understand the craft. For someone whose collection likely includes at least one oud fragrance, at least one leather fragrance, and at least one composition that makes others pause. Black Karak will sit comfortably among such company.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\n\u003cp\u003eBlack Karak suits cooler months naturally—there's an inherent warmth and spice that feels autumnal and wintry. But it's equally at home in air-conditioned interiors during summer, where its depth and complexity can unfold without competing with heat and humidity.\u003c\/p\u003e\n\n\u003cp\u003eWear it when you want fragrance to be a conversation, not background music. It's an evening fragrance, certainly, but equally suited to those days when you're dressing deliberately—when your choices matter more than mere appropriateness. It works for dinner, for galleries, for any occasion where you're comfortable being slightly conspicuous.\u003c\/p\u003e\n\n\u003cp\u003eIt's a fragrance for solitary enjoyment too. Many will find their greatest pleasure in the way Black Karak develops on skin over hours, the way the leather and oud emerge as the spiced top notes settle. This is a composition that rewards attention.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\n\u003cp\u003eBORNTOSTANDOUT represents a particular strain of contemporary niche perfumery: Seoul-based, boldly sensual, and utterly uninterested in compromise. Founded in 2022, the house has quickly established itself through a commitment to provocative naming and unapologetic compositions. The fragrances are built around themes that might make mainstream perfumery blush—skin scents, gourmand sensuality, animalic warmth—but always with sophistication and craft.\u003c\/p\u003e\n\n\u003cp\u003eThe house's minimalist aesthetic extends to its presentation. Heavy flacons, spare labelling, an overall sense that this is perfume for adults who've thought carefully about what they want to smell like. The Extrait Extrême line pushes this philosophy further: higher concentrations, greater intensity, longer wear. These are fragrances that don't fade politely into the background.\u003c\/p\u003e\n\n\u003cp\u003eBORNTOSTANDOUT operates at the intersection of Seoul's contemporary creative culture and niche perfumery's global conversation. The result is fragrances that feel distinctly of their moment—confident, slightly confrontational, and entirely unafraid.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833942332,"sku":"8809840212893","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/BLACK_KARAK-solo.jpg?v=1789436269"},{"product_id":"borntostandout-drunk-lovers-extrait-extreme","title":"BORNTOSTANDOUT Drunk Lovers Extrait Extrême","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\u003cp\u003eDrunk Lovers arrives as a controlled intoxication—one that unfolds across your skin with deliberate sensuality rather than chaos. The opening is bright and herbaceous, clary sage lending a slightly peppery green quality alongside bergamot's citrus lift, but wine cuts through immediately, rich and fermented, establishing the fragrance's central idea: this is a scent about abandonment, about the loosening of inhibitions that comes with shared drinking.\u003c\/p\u003e\n\u003cp\u003eThe heart deepens into something more honeyed and complex. Jasmine sambac brings a creamy, almost indolic warmth—the kind that reads as both floral and faintly animalic. Peru balsam adds a resinous sweetness, while ginger introduces a subtle heat that keeps everything from becoming cloying. Brandy and davana layer in further richness, creating the olfactory equivalent of late-night conversation: intimate, slightly heady, unfolding in layers. This is where the fragrance becomes genuinely addictive, where skin chemistry begins to matter.\u003c\/p\u003e\n\u003cp\u003eThe base is where Drunk Lovers reveals its woody, leathered core. Akigalawood (a precious Japanese material) provides a dry, almost smoky foundation, whilst tonka bean adds a soft vanilla undertone that never tips into gourmand cliché. Leather and oud arrive as whispers rather than declarations, grounding everything in skin-like sensuality. Labdanum rounds out the composition with an amber sweetness that lingers for hours. By the dry-down, you're left with something that smells like the memory of an evening—warm, slightly boozy, deeply intimate.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\u003cp\u003eDrunk Lovers is the work of perfumer Jordi Fernández in collaboration with BORNTOSTANDOUT, the Seoul-based niche house founded in 2022 by Jun Lim. This is a house uninterested in apology or restraint. BORNTOSTANDOUT builds fragrances around deliberately provocative themes—sensuality that doesn't whisper, compositions that demand attention rather than permission. The house's identity is rooted in Seoul's contemporary perfume culture, one that embraces boldness and rejects the notion that fragrance must be decorative or inoffensive.\u003c\/p\u003e\n\u003cp\u003eThe Extrait Extrême line represents the house's most concentrated expression: higher fragrance oil content, greater longevity, and an intensification of the original composition's central themes. In Drunk Lovers, this means the wine note becomes more pronounced, the leather more insistent, the overall effect more skin-like and personal.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis fragrance is for those with a genuine interest in fragrance—people who read notes, who understand that a perfume's name is part of its artistic statement, and who aren't interested in playing it safe. It suits confident wearers of any gender who appreciate amber and woody compositions with genuine depth, and who don't mind a fragrance that announces itself.\u003c\/p\u003e\n\u003cp\u003eDrunk Lovers works particularly well for those who gravitate toward leather and oud-based compositions but want something with more sweetness and approachability than a straight animalic fragrance. It's equally suited to someone seeking a signature scent that evolves throughout the day, revealing different facets depending on skin chemistry and time. The wine and brandy notes appeal to those who appreciate gourmand elements without wanting something overtly dessert-like.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\u003cp\u003eEvening is the obvious answer, and Drunk Lovers excels in that context—it's a fragrance for occasions where intimacy matters, whether that's dinner, late-night conversation, or simply the hours after dark when social rules relax slightly. The 50ml Extrait Extrême concentration means it performs beautifully in cooler months, when its warmth and depth feel particularly apt.\u003c\/p\u003e\n\u003cp\u003eThat said, the bergamot and clary sage in the opening give it enough brightness for shoulder seasons, and the fragrance's skin-like quality means it doesn't overwhelm in close quarters. This is a scent that respects proximity—it's meant to be discovered rather than announced from across a room.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\u003cp\u003eBORNTOSTANDOUT emerged from Seoul's vibrant independent perfume scene, a market that has increasingly rejected the safe, the floral, the conventionally feminine. Jun Lim's house builds fragrances around themes that mainstream perfumery often sidesteps: sensuality that's unapologetic, compositions that prioritize skin-feel and personal chemistry over universal appeal. The names are provocative by design, part of the artistic statement rather than marketing afterthought.\u003c\/p\u003e\n\u003cp\u003eThe house's aesthetic is minimalist—heavy, geometric flacons in neutral tones, packaging that feels substantial and serious. There's nothing decorative about a BORNTOSTANDOUT fragrance. Each composition is built to last, to evolve, to reward close attention. The Extrait Extrême line deepens this commitment, offering concentrations that justify the investment and deliver genuine longevity. At Redolia Perfumery in Somerville, New Jersey, we stock the full 50ml bottle, inviting you to experience the house's uncompromising vision in its most concentrated form.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395833975100,"sku":"8809840213722","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/DRUNK_LOVERS-solo.jpg?v=1789436273"},{"product_id":"borntostandout-melon-malo-extrait-extreme","title":"BORNTOSTANDOUT Melón Malo Extrait Extrême","description":"\u003ch2\u003eWhat it smells like\u003c\/h2\u003e\n\u003cp\u003eMelón Malo arrives with a sharp, almost aggressive brightness—melon and mandarin cut through with the bite of ginger and cinnamon, a top note that feels more spiced market than fruit bowl. There's an immediacy to it, a refusal to soften. Within minutes, the composition deepens considerably. Red fruits emerge alongside Bulgarian rose, which lends a dusty, slightly fermented quality rather than the expected floral sweetness. Patchouli grounds the heart, earthy and slightly animalic, preventing any drift toward the purely fruity.\u003c\/p\u003e\n\u003cp\u003eThe base is where Melón Malo reveals its true character. Oud appears not as a dominant force but as a darkening agent, a shadow cast across what might otherwise remain a bright composition. Amberwood and labdanum add warmth and resinous depth, while leather introduces a tactile, almost skin-like quality. Musk settles everything into something intimate and lingering—this is a fragrance that clings, that develops a second skin rather than sitting on top of it.\u003c\/p\u003e\n\u003cp\u003eThe overall effect is deliberately unbalanced. Sweet and savoury, bright and dark, fruity and woody, sensual and slightly confronting. It's not a comfort fragrance. It's a fragrance with opinions.\u003c\/p\u003e\n\n\u003ch2\u003eWho made it\u003c\/h2\u003e\n\u003cp\u003eMelón Malo is the work of perfumer Jordi Fernández in collaboration with BORNTOSTANDOUT, the Seoul-based niche house founded in 2022 by Jun Lim. The house operates under the umbrella of House by Lim, and its entire philosophy centres on fragrance as provocation—bold, unapologetically sensual compositions built around dirty, addictive, skin-focused themes. The names themselves are deliberately confronting, a rejection of the euphemistic language that often surrounds perfumery.\u003c\/p\u003e\n\u003cp\u003eThis is a house that refuses to whisper. Based in Seoul, BORNTOSTANDOUT has established itself quickly within the niche market by committing entirely to that vision: heavy, minimalist flacons; concentrated formulations; and compositions that prioritise character over universal appeal. The Extrait Extrême line represents the house's most concentrated expression, a format designed for longevity and presence on skin.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eMelón Malo suits those with an appetite for complexity and a tolerance for fragrance that doesn't announce itself politely. It's unisex in the truest sense—neither gendered nor particularly concerned with gender conventions. The composition will appeal to anyone drawn to woody, slightly animalic fragrances with enough fruit to keep things interesting, but not enough to tip into sweetness.\u003c\/p\u003e\n\u003cp\u003eThis is for the wearer who finds mainstream fragrances too safe, too familiar. Someone who wants a fragrance that develops throughout the day, that reveals different facets depending on skin chemistry and mood. It's for those who understand that a great fragrance doesn't need to be universally loved—it needs to be genuinely felt by the person wearing it.\u003c\/p\u003e\n\u003cp\u003eIf you gravitate toward oud-based compositions, patchouli-forward fragrances, or anything with a slightly dirty, skin-like quality, Melón Malo will speak to you. If you prefer your fragrances bright, fruity, and uncomplicated, this one will challenge that preference.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to wear it\u003c\/h2\u003e\n\u003cp\u003eMelón Malo is a year-round fragrance, though it finds particular resonance in cooler months when its woody, leathery base feels most natural against skin. The spiced top notes—ginger, cinnamon—suggest autumn and early winter, but the composition's depth means it never feels seasonal in a restrictive sense.\u003c\/p\u003e\n\u003cp\u003eIn terms of occasion, this is an evening fragrance primarily, or a daytime choice for those whose work environment permits something with genuine presence. It's not a fragrance for the office in the traditional sense, unless your office is the sort of place where individuality is expected. It's excellent for dinner, for galleries, for anywhere you want to be noticed without announcing yourself loudly.\u003c\/p\u003e\n\u003cp\u003eThe Extrait Extrême concentration means it will last through an entire evening without reapplication—one of the genuine advantages of this format.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the house\u003c\/h2\u003e\n\u003cp\u003eBORNTOSTANDOUT represents a particular moment in niche perfumery: the emergence of houses willing to abandon the conventions that have long governed fragrance marketing and composition. Founded in Seoul in 2022, the house has built its identity on sensuality, provocation, and a deliberate rejection of euphemism. The names alone—Melón Malo among them—signal an approach that refuses to soften its edges.\u003c\/p\u003e\n\u003cp\u003eEach fragrance is presented in a heavy, minimalist flacon that reflects the house's design philosophy: reduction to essentials, maximum impact. The Extrait Extrême line offers a more concentrated, longer-lasting expression of the same daring sensibility that defines the house. These aren't fragrances designed to appeal to everyone. They're designed to be genuinely felt by those who wear them.\u003c\/p\u003e\n\u003cp\u003eIn an industry often characterised by caution and consensus, BORNTOSTANDOUT stands apart. It's a house for those who understand that the most interesting fragrances are often the ones that provoke, that challenge, that refuse to be ignored.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"1.7 oz (50 ml)","offer_id":54395834007868,"sku":"8809840213869","price":320.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/MELON_MALO-solo_0eb60670-77a3-411a-ac05-9f5a44342b0d.jpg?v=1789436277"},{"product_id":"borntostandout-dirty-sticky-discovery-set","title":"BORNTOSTANDOUT Dirty \u0026 Sticky Discovery Set","description":"\u003cp\u003e\u003cstrong\u003eThe BORNTOSTANDOUT Dirty \u0026amp; Sticky Discovery Set\u003c\/strong\u003e is the easiest way to get to know the sweeter, dirtier side of Korea’s boldest niche house. Rather than commit to a full bottle straight away, this set gathers eight 2 ml Eau de Parfum travel sprays in reusable, refillable atomisers, so you can live with each scent for a few wears and find the one that feels like you.\u003c\/p\u003e\u003cp\u003eThe set brings together eight of BORNTOSTANDOUT’s dirty, sweet and sticky-gourmand signatures: \u003ca href=\"\/products\/borntostandout-angels-powder-eau-de-parfum\"\u003eAngels’ Powder\u003c\/a\u003e, \u003ca href=\"\/products\/borntostandout-dirty-heaven-eau-de-parfum\"\u003eDirty Heaven\u003c\/a\u003e, \u003ca href=\"\/products\/borntostandout-dirty-rice-eau-de-parfum\"\u003eDirty Rice\u003c\/a\u003e, \u003ca href=\"\/products\/borntostandout-fig-porn-eau-de-parfum\"\u003eFig Porn\u003c\/a\u003e, \u003ca href=\"\/products\/borntostandout-fugazzi-eau-de-parfum\"\u003eFugazzi by BORNTOSTANDOUT\u003c\/a\u003e, \u003ca href=\"\/products\/borntostandout-indecent-cherry-eau-de-parfum\"\u003eIndecent Cherry\u003c\/a\u003e, plus Naked Laundry and Sugar Addict — from the soft, sensual Dirty Rice to the green, juicy Fig Porn.\u003c\/p\u003e\u003cp\u003eNearly every BORNTOSTANDOUT fragrance is unisex. Once you’ve found your signature, explore the full bottles — or browse the whole \u003ca href=\"\/collections\/borntostandout\"\u003eBORNTOSTANDOUT collection\u003c\/a\u003e at Redolia Perfumery. Prefer to smell before you buy? Come find them at the Redolia scent bar in Somerville, New Jersey.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"Discovery Set (8 × 2 ml)","offer_id":54395835023676,"sku":"8809840211094","price":71.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/DS.jpg?v=1789436498"},{"product_id":"borntostandout-dark-drunk-discovery-set","title":"BORNTOSTANDOUT Dark \u0026 Drunk Discovery Set","description":"\u003cp\u003eThe \u003cstrong\u003eBORNTOSTANDOUT Dark \u0026amp; Drunk Discovery Set\u003c\/strong\u003e is the easiest way into the darker, boozier half of Korea's boldest niche house. Rather than commit to a full bottle, this set gathers eight 2 ml eau de parfum sprays in reusable, refillable atomisers, so you can live with each one for a few wears before deciding.\u003c\/p\u003e \u003ch3\u003eWhat's inside\u003c\/h3\u003e \u003cp\u003eEight 2 ml sprays of the house's dark and spirituous signatures: \u003cstrong\u003eDrunk Lovers\u003c\/strong\u003e, \u003cstrong\u003eDrunk Maple\u003c\/strong\u003e, \u003cstrong\u003eSin \u0026amp; Pleasure\u003c\/strong\u003e, \u003cstrong\u003eDGAF\u003c\/strong\u003e, \u003cstrong\u003eDrunk Saffron\u003c\/strong\u003e, \u003cstrong\u003eMad Honey\u003c\/strong\u003e, \u003cstrong\u003eMary Jane\u003c\/strong\u003e and \u003cstrong\u003eSmokin' Gun\u003c\/strong\u003e — cognac and maple, saffron and smoke, honeyed and heady. The set also includes a blotter card set, and the atomisers are refillable rather than disposable.\u003c\/p\u003e \u003ch3\u003eAbout the house\u003c\/h3\u003e \u003cp\u003eBORNTOSTANDOUT is a Seoul house founded in 2022 by Jun Lim, and it builds fragrances around ideas most brands avoid — dirt, sugar, smoke, skin. Nearly every fragrance is unisex, and the extraits are noticeably denser than the eaux de parfum, so the 2 ml format is the sensible way to find out which register suits you before spending on a full bottle.\u003c\/p\u003e \u003ch3\u003eWho it suits\u003c\/h3\u003e \u003cp\u003eAnyone who finds most niche gourmands too polite, and anyone building a cold-weather wardrobe. Once you have found yours, the full bottles are on our BORNTOSTANDOUT collection page — or come smell the whole line at the Redolia scent bar in Somerville, New Jersey.\u003c\/p\u003e","brand":"BORNTOSTANDOUT","offers":[{"title":"Discovery Set (8 × 2 ml)","offer_id":54395835056444,"sku":"8809840211063","price":71.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/files\/DD.jpg?v=1789436502"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/7078\/0476\/collections\/redolia-brand-borntostandout-ink.png?v=1789459578","url":"https:\/\/redolia.com\/collections\/borntostandout.oembed","provider":"Redolia Perfumery","version":"1.0","type":"link"}